Even More Conversation about Which Is Better for a Writer — Social Media or Search Engines ?

This conversation has had posts on August 31st, September 3rd, and September 5th… 

I’ll admit, again, that the main part of the title of these posts (Which Is Better for a Writer — Social Media or Search Engines ?) has been intended to provoke discussion; yet, I’m of the mind that Social Media (which includes blogging...) and Internet Search are best used when attached, interactively.

If that concept eludes your understanding, I’d encourage you to read the three previous posts…

The last post in this conversation centered on my encouraging an author/publisher from Germany to read a certain book—Be the Gateway.

My German friend responded with:

“I will read the book. I had a look at it when it came out but I never came round to buying it.”

That book is the Revelation of an organic and unifying approach to Creative Promotion that is, in my mind (which has stumbled through vast tracts of the ‘Net’s jungle of shoulds and shouldn’ts), the most fruitful way to work at attracting readers to a book…

I’ll now list the title/links of just the first page of Amazon reader reviews of the book:

Shifts the focus to sharing our creative work, rather than “pushing” or “marketing” it—inspiring and refreshing

A Practical & Smart Must-Read

Simple and open book every artist should read

Strongly recommend !

Wisdom to Reflect on Often

Must Read for Real Engagement

Great Advice for Creatives of All Stripes

Two things I should point out:

• 97% of this book’s reviews are 5-star, the remaining 3%, 4-star…
• I’m recommending it for writers; but, as one of those review titles says, “…for Creatives of All Stripes”…

Something else to ponder about this book is that each reader will be able to create their own Personalized Approach to Creative Promotion…

If you wonder why I’m paying such attention to this book, do remember I’d said my mind has stumbled through vast tracts of the ‘Net’s jungle of shoulds and shouldn’ts about book promotion; and, that stumbling lasted 7 years…

And, to let the author of the book, Dan Blank, have his say, I’ll grab a few quotes from an interview, shortly after the book’s release last year, in a post on Writer Unboxed:

“You can take clear actions day by day, week by week, to reach the people who care about your writing. Be the Gateway outlines a step-by-step plan to craft your gateway, open it up to others, and help lead others through.”

“Be the Gateway is the antidote to every frustrated author who is drowning amidst an unending list of things they “have to do,” but never seem to work.”

“Instead of selling a product in a marketplace, you become the gateway for how your work can shape the world for others, and inspire them.”

“The people I see who succeed focus on one-on-one engagement success by focusing on the human side of that which engages people, what it means to have your work truly shape the lives of others, and what it means to feel fulfilled as a creator.”

“When I received the first proof of the print version back, I showed it to my 6 year old son Owen. He looked through it and was clearly impressed that his dad had written a book. But when he saw his name in print in the Acknowledgments, he was in complete awe. He didn’t realize that this power was possible — that his own name could be printed in a book.

“In that moment, he realized that he too has this capacity — to share his ideas and see his name in print.

“This moment with Owen wasn’t just about me being a proud father. His reaction resonated with the drive that has fueled every author I have ever worked with, and even my own pride in reaching this milestone.”

So…

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