Notes from An Alien

~ Explorations In Reading, Writing, and Publishing ~

Tag Archives: Jonah Berger

Are Your Ideas Getting Enough Attention?


I feel Everyone has at least one idea that would help others if it could be shared and get the attention it deserves… 

Getting Noticed

Image courtesy of Sigurd Decroos ~ http://www.freeimages.com/profile/cobrasoft

But, there’s too much “content” flooding the ‘Net now about how to get attention.

Most of it is wrong

And, that’s not just my opinion.

It’s backed-up by a noted researcher at the Wharton School.

His name is Jonah Berger and he’s an expert in the Science of Social Transmission.

Also, even though this blog is mostly for Readers, Writers, and Publishers, the information Jonah has discovered is something Anyone could use to generate more traction for their ideas (and, for the writers reading this, a book could be defined as a creatively designed sequence of ideas, even if you’re showing and not telling the ideas, eh?).

In fact, I have two past posts that feature Jonah’s ideas, with videos of him that are well worth watching (even if you don’t write or publish books):

How Can An Author Make Their Book Go Viral?

Need Some ENERGY To Get Busy On Book Promotion? ~ Meet Jonah Berger :-)

And, for those who don’t do much reading, writing, or publishing, I’m sure you have some ideas that others would love to know about; but, you just haven’t yet discovered how to get them the attention they deserve

Let me list Jonah’s Six Principles of Social Transmission:

SOCIAL CURRENCY – “The more something makes you look cool, smart, or in-the know, the more likely you are to share it.”

TRIGGERS – “Triggers are stimuli that pop up in the environment, reminding you of a product or idea—and making you more likely to talk about it.”

EMOTION – “The more emotional connection we feel toward a message, the more likely we are to pass it on, especially if it makes us laugh, or feel angry, excited, or inspired.”

PUBLIC – “We look for ‘social proof’ when making decisions about what ideas to follow; we imitate things when we can publicly see other people doing them.”

PRACTICAL VALUE – “We share information when we believe it’s useful and will benefit our friends and family.”

STORIES – Stories are the currency of conversation, so get people to pass along your message in a great narrative.”

Jonah has a cool book, called Contagious: Why things Catch On, that digs deep into these principles; and, he now has a full-blown study course.

The course is 18 video presentations totaling about an hour and a half and the site does make you pay for the course; however, if you think you could absorb the 1.5 hours within a month, you could pay their one month fee of $25—though the site has lots more than Jonah’s material

But, there are three videos you can watch for free:

Jonah’s Introduction

Reminding people with triggers

Telling stories that carry your message

I just watched those videos and, even though I’ve heard Jonah talk about his ideas before and read his book, I still picked up some valuable information

And, for you writers, here’s a link to one of my past posts about getting folks to notice your work:

Breaking The “Rules” of Book Promotion ~ 6 Different Views

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Breaking The “Rules” of Book Promotion ~ 6 Different Views


I read an email this morning from an Author Hustler—made that term up—someone who sells advice about book promotion to authors

First, why buy advice if you can find it for free?

Second, why take advice if most of the advice givers are borrowing from other advice givers and trying to dress the “advice” in different clothes so it looks “original”?

Over the last three years, I’ve checked out, subscribed to, and read tons of “expert” advice; and, gotten quite sick of most of it.

I’m no expert but I have 20 posts labeled “promotion” in that Top Tags widget in the left side-bar and 31 posts with the label “book promotion”. <<< those last two links are for folks who can’t find the Top Tags widget :-)

What I’ve shared in those posts is my experience in promotion as well as my perspective on some folks that seemed to have a bit more to offer than just somebody else’s dressed-up opinion.

Today, I’ll pull out links to a few of those past posts, with a bit of intro for each.

Would love your comments on what I think and what the folks I talk about think—after this post or after any of the following six posts:

Need Some ENERGY To Get Busy On Book Promotion? ~ Meet Jonah Berger :-)

“Watch the video, not to learn the techniques but to have some of Jonah’s ENERGY galvanize you to, at least, begin to think differently about how to promote your writing, and, hopefully, get the book and the free application-guide and  learn the techniques :-)”

#SocialEra ~ The New Model for Book Promotion

“The video is definitely not a simple ‘follow these steps to success’ rip-off.

“This woman will let you think and think again and, perhaps, come up with your own unique way to do the ‘Business’ of being a writer.

“If a writer can walk through an art gallery and absorb concepts they later apply in their writing process, then a writer can watch this video and absorb concepts they can translate into guidelines for book promotion.”

Are All Writers Introverts? ~ and ~ Can An Introvert Do Book Promotion?

“First, let’s clear up a misconception—introverts are shy.

“Not true—introverts gain energy from the “Inside” and many an introvert can function out-front, as long as the environment doesn’t hamper their ability to access their inner self.”

Writers Want To Be Reviewed & Read ~ More on Book Promotion

“I’ve said it often here—I’m a maverick.

“I will  take advice but only if it sticks on My Walls :-)

“A friend once defined Book Promotion as everything that helps a writer get comfortable with their Own Way of Living Their Writing Life.

“This fits well with my oft stated ‘maxim’ that Book Promotion is Relationship Building…”

Traditional vs Self-Publishing ~ Is The Promotion/Marketing Different?

“There’s much to read about the ‘war’ between traditional and self-publishing–most of it quite hyped.

“I’m always happy when I find an article about the traditional publishing world that’s rational and fair.

How “Should” Writers Find Readers

“One thing is for sure. There are more ways to attract readers then ever before and there could well be yet many more to come…

“So, rather then trying to read all the articles being churned out and then (horrid thought) attempting to do everything all the ‘experts’ say, let me offer a video by Jane Friedman.”

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Select as many as you like:

Need Some ENERGY To Get Busy On Book Promotion? ~ Meet Jonah Berger :-)


On April 3rd I published a post called, How Can An Author Make Their Book Go Viral?

It had a 40 minute video of Jonah Berger, Professor of Marketing at the Wharton School of the University of Pennsylvania. jonah

He has a new book out that gives the simple yet powerful results of his years of research on exactly why things catch on.

When I introduced the video in that post, I said:

“Watch the video, not to learn the techniques but to have some of Jonah’s ENERGY galvanize you to, at least, begin to think differently about how to promote your writing, and, hopefully, get the book and the free application-guide and  learn the techniques :-)”

I’ve started reading the book and I’m hooked.

The 30 posts I’ve published about book promotion are good, solid information, but Jonah’s stuff is Way Better :-)

If 40 minutes of video seems a bit long for you, I’m sharing two more videos of Jonah that are 7 and 4 minutes long

The first will let you get to know Jonah and what he’s up to and the second explores why certain things go viral.

ENJOY :-)


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Our Comment Link Is At The Top of The Post :-)
For Private Comments, Email: amzolt {at} gmail {dot} com
* Google Author Page

How Can An Author Make Their Book Go Viral?


Writers want their books to be read and there’s a tsunami of advice flooding the ‘Net about how to get more readers

Most of it is Wrong.

???

Most of it’s wrong because the people giving it are motivated by two main drivers—Popularity & Money.

I read The Tipping Point [a very famous book about how to make stuff go viral] a number of years ago and have come to realize its popularity was based on hype and false premises.

Enter Jonah Berger, James G. Campbell Assistant Professor of Marketing at the Wharton School of the University of Pennsylvania.

There’s a video below of him talking at the Google Campus—explaining various ideas from his book, Contagious.

I’d never expect a writer to watch the video and suddenly know how to make their book go viral

Maybe even reading the book wouldn’t instantly solve the Promotion-problem

Perhaps getting the book [which I did] then getting the free guide to how to apply the ideas to your specific situation might work

Plus, there’s a tremendous amount of research behind this man’s ideas.

There’s also some fairly heavy-weight praise for the book:

  • “Jonah Berger is as creative and thoughtful as he is spunky and playful…It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives.”
    –> Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational
  • “An infectious treatise on viral marketing… Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages.”
    –> Publishers Weekly
  • “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.”
    –> Daniel Gilbert, Harvard College Professor of Psychology at Harvard University and author of Stumbling on Happiness

So

Watch the video, not to learn the techniques but to have some of Jonah’s ENERGY galvanize you to, at least, begin to think differently about how to promote your writing, and, hopefully, get the book and the free application-guide and  learn the techniques :-)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Our Comment Link Is At The Top of The Post :-)
For Private Comments, Email: amzolt {at} gmail {dot} com
* Google Author Page