Notes from An Alien

~ Explorations In Writing { and reading and publishing } ~

Tag Archives: book promotion

A Blog Conversation about Book Promotion . . .


Book Promotion Our last conversation here—about Genre—ended for lack of reader comments; but, it had a decent run, on May, 14th, May 16th, and May 21st

I’ll get our next conversation going with this quote:

“As writers and artists, we feel the drive to do meaningful work, but we get overwhelmed by the process of connecting with an audience. We follow best practices in marketing that never seem to pan out, don’t produce results, and make us feel lost and frustrated. But creating doesn’t have to feel this way.”

That’s from the book Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience, by Dan Blank.

Dan’s blog has this to say:

“Too often, writers and artists rush into marketing without first finding clarity on what they want to create and who they hope to reach. The result? They flounder, jumping from one marketing trend to the next, each one with results that leave them feeling disappointed.”

In my forays into book promotion, I’ve met many folks who had plenty of decent tips and tricks to snag a few folks’ attention; but, until I read Dan’s book, I hadn’t come across someone with a complete philosophy of how to engage others…

Over the seven years since I published my novel, from a sentence there and a treasured paragraph over there, I pieced together the plan I now pursue to promote my writing…

When I read Dan’s book, I met a kindred soul, since he was laying out everything I’d labored to learn over all those years…

Things like:

  • Never stop looking for the kind of people who’re able to like what you create

  • Find out how folks want you to talk to them

  • Make your reaching out a display of how your work can help others

It is completely true that each person and each person’s creative work demands a unique method and practice of promotion; yet, the most effective basic principles that lead to all those tailor-made plans are actually few—they revolve around concepts of human communication and, there are other people who know and have written about them, besides Mr. Blank—he only seems to me to paint the most detailed picture…

So, to provide an aid to exploring the sources of creative promotion, I’ll share the word history of “Communication”:

early 15c., “act of communicating, act of imparting, discussing, debating, conferring,” from Old French comunicacion (14c., Modern French communication) and directly from Latin communicationem (nominative communicatio), noun of action from past participle stem of communicare “to share, divide out; communicate, impart, inform; join, unite, participate in,” literally “to make common,” related to communis “common, public, general” (see common (adj.)). Meaning “that which is communicated” is from late 15c.; meaning “means of communication” is from 1715.

I feel it’s somewhat obvious that a good method of book promotion would be capable of being adapted to the promotion of any work of art; but, I bet there are some folks who would disagree…

Anything in this post you agree with?

Anything you disagree with?

Something about promotion that’s important that I haven’t mentioned?

Care to share a comment?
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Starting up a New Conversation . . .


So, last Wednesday, the progressing conversation on this blog fizzled… Book Promotion

Since the idea of using Mondays and Wednesdays for conversations with my readers is a very recent shift in focus here, I don’t expect it to be instantly self-sustaining—it may never be self-sustaining; but, I’m fairly good at having conversations with myself :-)

Way back in January of 2011, I began this blog in anticipation of launching my first novel, which happened in May of that year.

The book started out costing money—I tried most of the methods of book promotion I found that made any sense to me—I eventually decided to make it perma-free…

I should mention, for those who haven’t been regulars here, that I’m a strong supporter of self-publishing…

It was only recently that I found an approach to book promotion that I felt captured everything I could get behind—7 years after I wished I’d found it… (but, I’ll still be offering my writing for free…)

Changing one of the aims of this blog, from reporting on what other blogs had to say to having conversations with my readers, was firmly decided after I discovered that book promotion approach—Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience.

So, my attempt to re-ignite the Conversation here is to bring up and shoot down a few ideas about book promotion:

Spend Money

Do you buy your friends? Is the only way to make friends to buy ads and hope a future friend reads it? Even if you don’t think of future readers as friends, should you buy your readers? If you’re not like me, you may actually want your readers to buy your book…

Spread the Word on Social Media

I fought against social media early on, experimented a bit along the way, and now use two channels to share others’ posts and one to share my own ideas. I first saw authors using social media as a bunch of drunk folks standing on the bar’s tables shouting at each other… Now, I know they’re still out there; but, I’ve found there are a growing group of writers who share interesting ideas that lead folks to their blogs where they share more interesting ideas and where they have information on their books… There are some who do the right thing on social media; but, then, when you get to their blog, they’re up on their own table shouting at you about their books…

Put a Bunch of Books in Your Car and Travel to Hell and Back Bothering Folks at Bookstores

This actually still happens… A variation is sending a copy of the book to a bunch of book stores then calling them all up and letting them know how lucky they are ’cause they will soon have a copy of your book…

Make Friends, through Social Media and/or a Blog, Then Share Your Ideas with Them, the Things That Make You Write, Your Truths; And, Let Them Spread the Word about You…

Not gonna shoot that one down…

Do you have some book promotion ideas or methods that I haven’t mentioned?

Do you totally hate the necessity of book promotion?

Are you afraid of it?

Does it seem like Promotion is Anti-Creative?

Want to help me with this Conversation? Care to Comment?
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Best Source for “Book Promotion” Ideas
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#BookPromotion ? ~ Here’s THE Book :-)


Be the Gateway ~ Creative Promotion Forgoing a re-blog today—finding my return from the psychological sabbatical is giving me much more I want to write about…

And, I encourage you to get into the Stream of my new Project of creating Conversations in my Monday and Wednesday posts—check out this past Wednesday’s post and join the Conversation before this coming Monday :-)

So, there’s a book I’m working my way through right now—“working through” as in doing what’s recommended…

Yes, it’s about “book promotion” (if you use that term in the widest, most creative way possible); and, yes, my novel is 7 years old now; but, I feel it could use a different approach in how I let folks know about it…

So, I’ll introduce the book I’m working my way through by sharing a few excerpts:

Be the Gateway: A Practical Guide to Sharing Your Creative Work
and Engaging an Audience

Kindle ~~~ Free World-Wide Delivery

“Instead of framing the value of your work by how it performs in the market, you define it by how other people experience the world through your creative work—the stories and experiences you share, and the topics you talk about. This simple idea radically shifts the value of what you create. Instead of selling a product in a marketplace, you become the gateway for how your work can shape the world for others, and inspire them.”

“Bestseller lists can be gamed; too often creative work is purchased, but never noticed (books are purchased and not read, art is purchased, but never hung, etc.). Your work can win an award, and fail to find an audience. You can get an incredible review and have it lead to zero new fans. You can be on national TV and have it lead to only a handful of new sales. Being a gateway is about ensuring your work truly connects with others in the most meaningful way possible, instead of being treated as nothing more than a product swiped across the bar code scanner at the food store.”

“Reframe success so it isn’t about seeking validation from massive audiences, but rather how you reach one person. The people I see who succeed focus on one-on-one engagement with other people, not on going viral. To be a gateway is to find success by focusing on the human side of that which engages people, what it means to have your work truly shape the lives of others, and what it means to feel fulfilled as a creator.”

“Be the gateway…is about understanding the connection between what you create, why you create it, and how it will engage others. This is the ‘secret’ to engaging others, which is not really a secret at all. It is as old as human culture and how we are wired.”

“If you’re serious about building an audience for your creative work, skip the ‘best practices.’”

I’ve certainly read a ton of books and articles about “book promotion” in my years of writing this blog—none of that stuff can cut it now…

Sure, some of the practical ideas in Be the Gateway are part of others’ schemes; but, if you water the Gateway down, you effectively close it off………
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If you don’t see a way to comment (or, “reply”) after this post, try up there at the top right…
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Visit The Story Bazaar
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Best Source for “Book Promotion” Ideas
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~ My Bio
Google Author Page
For Private Comments or Questions, Email: amzolt {at} gmail {dot} com

Getting the Media to Pay Attention to You…


Getting Media Attention I’ve done a lot of writing here about what can be called book promotion or author platform or social media engagement or a few other things you can find categorized in the Top Tags widget (a bit further down in the left side-bar…).

I’ll share just a bit from my past post of June of 2016:

“There are many things an author can do to increase the likelihood that their book will sell.

“None of those actions will guarantee sales…

“Some writers think landing a traditional publishing deal will assure book sales.

“Not so…”

Plus, this:

“I’ve certainly gone out of my way…to figure out what might be called ‘Rational-Book-Promotion’…

“If I’d done every technique that’s been touted to give me millions of paying customers, I’d be dead from overwork—and I may not have any more sales than I do now…”

And, this is a perfect place to link to what’s now the second most important post on this blog—What About All The Authors Whose Books Don’t Sell Very Many Copies?

So…

How would you like some info from an article by a man named Chris Well—author, magazine editor, newspaper contributor, reporter, columnist, broadcaster, podcaster, web content manager, and digital content producer?

The article is on BookWorks and is entitled, Media Attention: 9 Ways Any Author Can Get It.

Excerpts:

“In today’s publishing landscape, it’s tougher than ever for authors to be discovered. There are so many books competing for those potential readers. That’s why free media attention can boost your visibility.”

And, lest you think you automatically have to have a publicist:

“Too many authors assume they have no chance of getting attention from media outlets. Speaking as a 30+ year media professional, I can tell you from experience that whether an author represents herself or himself is not a problem. An author with the right mindset can pitch to the media and be taken seriously.”

There’s a lot more Mr. Well says that striving authors could profit from; and, I’ll encourage you to go to the full article by listing Chris’ main bullet points:

Media Attention Is FREE

Media Attention Is Easier Than You Think

You Can Do This Yourself

Interviews Can Be Done By Phone Or Online

You Don’t Have To Be Famous

Every Type Of Author Has A Shot

You Don’t Need A Brand New Book

You Don’t Need A Book At All

The Media Is Always Hungry

What Are You Waiting For?

Are those section titles enough to get you over to the full article?

Are they enough to have you share this post with an author you know?

Were they enough to prompt you to call your local media and wing it? :-)
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If you don’t see a way to comment (or, “reply”) after this post, try up there at the top right…
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FREE On-line Course in Self-Publishing & Book Promotion
Even though it may say “Fee”, it Really is FREE :-)

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#SelfPublishing ~ #BookMarketing >>> #FreeCourse


If you visit this blog because you’re primarily a Reader, do, Please, share this post with a Writer you know :-) Free Self-Publishing Video Course

I’ve written plenty of posts about Self-Publishing as well as Book Marketing; and even though I don’t teach courses, I have a bunch of free books in that left side-bar

I have had a few posts about various writing-related courses; but, nothing quite like this This massive, free, audio/video course recommended to me by Jane Friedman and called Self-Publishing Mastery.

Here’s the major blurb:

“Self-Publishing Mastery covers absolutely EVERYTHING involved in becoming a successful self-published author. All lessons are taught by multi-time bestselling author, Iain Rob Wright, who is widely respected in the world of self-publishing and dedicated to sharing knowledge amongst authors. No course available contains so much content for … [free]. This course will make you a self-publishing warrior that others turn to for advice.”

And, the instructor says this about himself:

The 3 most important things in Iain’s life are his wife, his son, & his fans.
Iain Rob Wright is from the English town of Redditch, where he worked for many years as a mobile telephone salesman. After publishing his debut novel, THE FINAL WINTER, in 2011 to great success, he quit his job and became a full time writer. He now has over a dozen novels, and in 2013 he co-wrote a book with bestselling author, J.A.Konrath.

I signed-up so I could see what was inside—here are the main topics (each of which has many individual lessons):

THE BASICS

GETTING READY TO PUBLISH

AMAZON’S KINDLE DIRECT PUBLISHING

AUDIO & TRANSLATION

CREATING YOUR PAPERBACK

BUILDING YOUR WEBSITE

BUILDING YOUR MAILING LIST

SOCIAL MEDIA

PROMOTION

OTHER INCOME

ADVERTISING

WHERE TO GO NEXT?

I’ve watched two videos so far and downloaded one of Iain’s free books (to see how he writes…{read a chapter—wanted to keep reading…}):

He’s a sincere, dedicated, likable fellow and has made over $258,000 since 2011–that’s $43,000 a year—and that’s only his sales on Amazon’s KDP (Kindle Direct Publishing)—(the course has videos about other publishing income, too)

Not what the BookWorld’s mega-stars make; but, then, I don’t think their books are as well-written as Iain’s

There is some auxiliary material for a small fee (“Finishing your manuscript with pleasure ~ Wise advice for getting your book from first idea to published masterpiece” ~ $29); but, if all you do is absorb the 116 free audio & video presentations and take a few notes, you’ll, undoubtedly, be further along the path to your own brand of success…

Also, you can download the audio/video presentations for off-line viewing; and, many of the lessons have bonus downloadable content…

So, here he is, talking about his earnings:

And, here he is, talking about his son, certain videos, and moral integrity…


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Read Some Strange Fantasies
Grab A Free Novel…
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FREE On-line Course in Self-Publishing & Book Promotion
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