Notes from An Alien

~ Explorations In Reading, Writing & Publishing ~

Indie Authors Are Learning How To Act Like Publishers

There are a growing group of folks out there who believe in (and, are working toward) a situation where there doesn’t have to be anyone between the author and their readers—except a bit of highly sophisticated technology :-)

If you’ve been keeping up with the changes in publishing you might think that last statement should be bolder—something like—No writer needs anyone to help them publish (with maybe something else like) and make a million bucks.

There are a few writers who self-edit, create book covers, print their own paper editions and format their own e-books, plus build their own website to sell their wares.

Still, it takes a special kind of human being to do all that successfully.

And, ever since print-on-demand and e-book formatting programs came on the scene, there’s been an explosive growth in all types of services for aiding writers—a horde of people—most claiming some “secret” method—all wanting the writers money

So, somewhere between the Olympian individuals who do it all alone and folks who hire a fleet of trained facilitators are the growing body of writers who do as much as they can by themselves then begin the potentially hazardous search for help.

On New Year’s day, I pointed you toward book-world predictions for 2013.

One set of predictions was from Jeremy Greenfield—Manager of Editorial Content at  DigitalBookWorld.

Another set was from Mark Coker—Founder of Smashwords.

Today, I’m urging you to read an interview with Mark by Jeremy—Indie Authors Need to Become Great Publishers.

If you’re a writer looking to by-pass traditional publishing and want some guidance, do read the full interview

To help you decide to take the time to read it, here’s one key section:

“Great publishers know how to package that book and distribute that book and market that book with the right messages to the right audience. When you break it down, it’s all the great things that publishers have always done. They do it better for some books than others.

“Indie authors need to learn to think like a publisher. There’s a lot of expertise that goes into connecting books with readers.

“The exciting thing is that in the indie e-book world the rate of information sharing is unprecedented. An indie author can log on to Kindle Boards or mobile read or any online forum or Facebook and they can ask questions and share information – and you see this happening every day. Authors are reporting on their experiments, what’s working, what’s not working. So you’ve got all of this information sharing that is just raising the standards of knowledge.

“Most of the innovation in publishing now is occurring among these indie authors because they don’t have the luxury of multi-hundred-thousand dollar marketing budgets. So, indie authors are forced to do things that don’t require money, to think creatively, to take risks.

“It’s the indie authors who pioneered low pricing for e-books. It’s indie authors who pioneered the use of “free” as a promotional tool and a platform tool.

“When I look at the books coming in to Smashwords today, the e-book cover images are so much better than they were four years ago. Self published authors are becoming better publishers.”

Here’s hoping you read the rest and come back to let us know what you think in our Comments :-)
Our Comment Link Is At The Top of The Post :-)
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5 responses to “Indie Authors Are Learning How To Act Like Publishers

  1. Barbara Blackcinder January 3, 2013 at 5:55 pm

    The nicest thing about the surge in self-publishing is that there is a wide range of methods between traditional publishing and absolute self-publishing. From people like me who needs their hand held at nearly every juncture, to those ‘Olympian individuals’ who can do it all themselves. At the very least, we no longer have to be told that you need a corporation behind you to publish a book.


  2. Pingback: Indie Authors Are Learning How To Act Like Publishers « Notes from ... | book publishing |

  3. Pingback: How Is Digital Self-Publishing Affecting Traditional Publishers? | Notes from An Alien

  4. Pingback: Blog Conversation about Traditional vs Self-Published Book Promotion . . . | Notes from An Alien

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