Notes from An Alien

~ Explorations In Reading, Writing, and Publishing ~

Tag Archives: book marketing

#SelfPublishing ~ #BookMarketing >>> #FreeCourse


If you visit this blog because you’re primarily a Reader, do, Please, share this post with a Writer you know :-) Free Self-Publishing Video Course

I’ve written plenty of posts about Self-Publishing as well as Book Marketing; and even though I don’t teach courses, I have a bunch of free books in that left side-bar

I have had a few posts about various writing-related courses; but, nothing quite like this This massive, free, audio/video course recommended to me by Jane Friedman and called Self-Publishing Mastery.

Here’s the major blurb:

“Self-Publishing Mastery covers absolutely EVERYTHING involved in becoming a successful self-published author. All lessons are taught by multi-time bestselling author, Iain Rob Wright, who is widely respected in the world of self-publishing and dedicated to sharing knowledge amongst authors. No course available contains so much content for … [free]. This course will make you a self-publishing warrior that others turn to for advice.”

And, the instructor says this about himself:

The 3 most important things in Iain’s life are his wife, his son, & his fans.
Iain Rob Wright is from the English town of Redditch, where he worked for many years as a mobile telephone salesman. After publishing his debut novel, THE FINAL WINTER, in 2011 to great success, he quit his job and became a full time writer. He now has over a dozen novels, and in 2013 he co-wrote a book with bestselling author, J.A.Konrath.

I signed-up so I could see what was inside—here are the main topics (each of which has many individual lessons):

THE BASICS

GETTING READY TO PUBLISH

AMAZON’S KINDLE DIRECT PUBLISHING

AUDIO & TRANSLATION

CREATING YOUR PAPERBACK

BUILDING YOUR WEBSITE

BUILDING YOUR MAILING LIST

SOCIAL MEDIA

PROMOTION

OTHER INCOME

ADVERTISING

WHERE TO GO NEXT?

I’ve watched two videos so far and downloaded one of Iain’s free books (to see how he writes…{read a chapter—wanted to keep reading…}):

He’s a sincere, dedicated, likable fellow and has made over $258,000 since 2011–that’s $43,000 a year—and that’s only his sales on Amazon’s KDP (Kindle Direct Publishing)—(the course has videos about other publishing income, too)

Not what the BookWorld’s mega-stars make; but, then, I don’t think their books are as well-written as Iain’s

There is some auxiliary material for a small fee (“Finishing your manuscript with pleasure ~ Wise advice for getting your book from first idea to published masterpiece” ~ $29); but, if all you do is absorb the 116 free audio & video presentations and take a few notes, you’ll, undoubtedly, be further along the path to your own brand of success…

Also, you can download the audio/video presentations for off-line viewing; and, many of the lessons have bonus downloadable content…

So, here he is, talking about his earnings:

And, here he is, talking about his son, certain videos, and moral integrity…


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If you don’t see a way to comment (or, “reply”) after this post, try up there at the top right…
Read Some Strange Fantasies
Grab A Free Novel…
Visit The Story Bazaar
FREE On-line Course in Self-Publishing & Book Promotion
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For Private Comments or Questions, Email: amzolt {at} gmail {dot} com

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Need to Think Like a Reader? Start Thinking Like a Librarian…


One of my good friends is a librarian.

Finding Books

Image Courtesy of Pawe Sobociñski ~ http://www.freeimages.com/photographer/Sobocinski-40805

He’s also a writer—read his interview here

I think he might like today’s post :-)

So…

Melodee Elliott got a Master’s degree in Library sciences; then, she wrote a novel…

Then, she wrote an article on the Reedsy blog called, Using Tricks of the Librarian Trade to Market my Book.

And, as usual, I’ll share a few excerpts that I hope will entice you to take that last link and read her full article…

Early on, she says:

“…allow me to put on my librarian hat while I…explain how my Library Sciences degree helped me effectively market my book, and share learnings that will help you market your own book.”

She continues:

“While marketing is a multi-faceted process, I would say that part of my success was due to going back to basics and revisiting the four steps of information retrieval we covered in Library Sciences:

Find
Identify
Select
Obtain”

She gives fascinating commentary on each of those steps; then, says:

“Books remain in the virtual bookstore for a very long time. Every reader on a search for the next great read will go through the actions of Find, Identify, Select, and Obtain, and it’s up to me to make sure those steps lead them to my book.”

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If you don’t see a way to comment (or, “reply”) after this post, try up there at the top right…
Read Some Strange Fantasies
Grab A Free Novel…
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Google Author Page
For Private Comments or Questions, Email: amzolt {at} gmail {dot} com

Does Book Promotion Actually Help Sell Books?


As far as my experience goes (and, the experience of the trusted souls I seek advice from…), there is no simple or definitive answer to the question, “Does Book Promotion Actually Help Sell Books?”

I am going to be sharing excerpts from an article on Jane Friedman’s blog by a guest writer, which is about seeking “Influencers” to help with book promotion; but, I must give you fair warning by quoting myself from a post back in 2013, What About All The Authors Whose Books Don’t Sell Very Many Copies?

“An extremely small percentage of writers sell more than 500 copies of a book…

“One source I checked said this:

“’…in 2004, 950,000 titles out of the 1.2 million tracked by Nielsen Bookscan sold fewer than 99 copies. Another 200,000 sold fewer than 1,000 copies. Only 25,000 sold more than 5,000 copies.’

“’The average book in America sells about 500 copies’ (Publishers Weekly, July 17, 2006). And average sales have since fallen much more. According to BookScan, which tracks most bookstore, online, and other retail sales of books, only 299 million books were sold in 2008 in the U.S. in all adult nonfiction categories combined. The average U.S. book is now [2011] selling less than 250 copies per year and less than 3,000 copies over its lifetime.”

Now to move on to the article by Angela Ackerman on Jane Friedman’s blog, How to Find and Reach Influencers to Help Promote Your Book.

First excerpt:

“As a writing coach and avid user of social media, one of the most heartbreaking things I see is when an author puts a ton of effort into writing, editing, polishing, and finally publishing a book—only to see it fail to gain traction in the marketplace. Often this comes down to a marketing misstep that’s all too common: failing to understand (and therefore reach) one’s ideal book audience.”

I must insert some personal info…

I’ve been using the readers of this blog as my “ideal book audience” for the last 5 years…

Since November of last year, I’ve added my followers on Wattpad

Since last week, I’ve been focusing on adding a new potential audience—mostly college students that hang-out at a groovy coffeehouse…

That’s what I’m doing, right now…

Plus, I’ve been giving my books away—check the left side-bar & check the following post—Free = Sales ~ Give It Away & Sell More…—for “justification”…

And, even though Angela is very “upbeat” in her article about finding Influencers to help you sell books, I want to help you insulate yourself against disappointment if none of your efforts help you sell books (don’t forget the first link in this post…)…

So, back to excerpts from Angela—first, her list of Influencers:

popular authors who write very similar books

bloggers who are passionate about a topic or theme that ties into the author’s book

well-regarded book reviewers

bookstore owners

librarians

organizers of literacy or book programs and events

teachers and instructors

groups and organizations that cover the same specific interest featured in the author’s book

celebrities (hey, it can’t hurt, right?)

businesses that cater to the same audience as the author’s in some way

forums and websites dedicated to the same topic/event/theme explored in the author’s book

well-connected individuals (who endorse the book or author to other influential people)

people who are passionate about a particular topic/theme (that ties into the author’s book)

fans of the author and her work (if the author is established)

Very good list

She also has a section titled, How to Reach Out to an Influencer.

And, a short section titled, Remember Anyone Can Be an Influencer.

Plus, How Do You Find Your Influencers?

And, with the strong recommendation that you (if you’re a writer…) go read the full article, I leave you one last excerpt from Angela:

“Bottom line, wouldn’t you just love it if one day someone came to you and offered to put your name forward because they liked and admired you? So, adopt the mindset of a giver. Ask yourself what value you can add, what you can do for others. If you can help, do, because you never know when it will come back to you tenfold. (This is coming from someone who knows this firsthand!)”

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If you don’t see a way to comment (or, “reply”) after this post, try up there at the top right…
Read Some Strange Fantasies
Grab A Free Novel…
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* Google Author Page
For Private Comments or Questions, Email: amzolt {at} gmail {dot} com

#BookPromotion on #Wattpad


Last November, I was finally convinced to try WattpadWattpad

Then, later in the same month, I wrote about Wattpad being a special “social media” platform for writers.

That was early in the game

I had a relatively small number of folks I followed and there were some following me

I have four books there; and, will soon have a fifthone of my booksmy novel, was getting reads and comments and all was productive and fun

Then, last month, my novel jumped from 1,ooo to 2,000 reads and my followers jumped from about 300 to over 1,200.

Today, I have 3,200 reads on the novel and nearly 2,000 followers

What happened was Wattpad decided to Feature my book.

Suddenly, being on Wattpad is “work” yet very welcome and productive work.

Back in November, my novel was being read in around 10 countries.

This map shows the situation now (countries with reads shaded blue, with darker blue being more reads):

Notes from An Alien at 7 months + one Week Featured on Wattpad

Do I recommend Wattpad for writers who don’t yet know how to promote their book; or, are either tired of or frustrated about their promotion efforts to date?

Perhaps

It depends on the writer.

One way to find out if you’re the kind of person who can do promotion on Wattpad is to sign-up for free; then, read How To Get Reads, Votes, and Comments – A Guide by Katherine A. Ganzel.

Here’s my profile on Wattpad.

And, here’s the novel that’s still being Featured :-)

Plus, you can read the interviews I have here with other Wattpad authors
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If you don’t see a way to comment (or, “reply”) after this post, try up there at the top right…
Read Some Strange Fantasies
Grab A Free Novel…
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
* Google Author Page
For Private Comments or Questions, Email: amzolt {at} gmail {dot} com

#AuthorBranding ~ Is It Worth Considering?


Author Branding

Image Courtesy of justus kindermann ~ http://www.freeimages.com/photographer/ackinderma-44705

Since Author Branding is something people talk about when they’re also talking about making money, I’ll share a bit from something I wrote last year about writers making money:

Many of you know I’m a maverick, in my writing and in the promotion I do… 

And, it seems apropos to share the etymology of “maverick” from my Oxford English Dictionary:

“Samuel A. Maverick (1803–70), Texas engineer who owned but did not brand cattle.”

Branding is all the rage now for self-published authors—come on, get on the brandwagon—cereal is branded, cigarettes are branded, underwear is branded—why not books?

Well, I don’t brand myself or my books because I don’t brand my cattle—I’m a Maverick…

But, whenever I use myself as the example to lend credence to a particular opinion about the BookWorld, I like to back it up with another person’s opinion

For today’s post, I chose Kelli Russell Agodon — poet, writer, editor, book designer, and co-founder of Two Sylvias Press.

Here are some excerpts from Kelli’s article, You Are Not a Brand. . . Why Writers & Artists Should Not Be Limited By Those Who Want to Define Us:

“I have heard about this ‘create your brand’ and ‘you must have a platform’ at a few writer’s conferences I’ve been at, but I thought it was something trendy like bedazzling your jeans — I thought it would be seen as ridiculous and then fade away, but it seems not to be the case.”

“It kills my spirit to hear writers and artists being talked about as if we were corporations with logos and mottos and theme-songs.”

“It feels as if it’s another way for people who don’t really write to sell things to writers: ‘Be Your Own Best Brand! How to Create Your Brand for only $295. Build Your Brand BEFORE the Book!'”

Jumping in to register my hearty agreement that Branding is a way to suck money and time from author’s lives

Just a few more excerpts from Kelli:

“When I hear sentences like this one (one that almost makes me weep): ‘Brand-building is constant. It should always be in the back of your mind’, what I want to say in response is: Writing is constant and should always be in the back of your mind.”

” I know I can’t let myself be put in that box. I am not a Twinkie. You are not a Ding-Dong (okay, you could be a ding-dong, but I don’t know that for sure). But you are definitely not a Twinkie, that I know.”

If you’re not a writer and you’ve read this far, you must know a writer (or, actually be one deep down…)—tell them about Kelli’s article and recommend they visit her blog: Book of Kells
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If you don’t see a way to comment (or, “reply”) after this post, try up there at the top right…
Read Some Strange Fantasies
Grab A Free Novel…
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
* Google Author Page
For Private Comments or Questions, Email: amzolt {at} gmail {dot} com