Notes from An Alien

~ Explorations In Writing { and reading and publishing } ~

Tag Archives: Jane Friedman

Authorial Decisions ~ WebSite, Social Media, Blogging…?


I haven’t featured Jane Friedman (author, digital media strategist, editor, publisher, professor, speaker) for quite some time… Authors, Websites, Social Media

I’ll be sharing excerpts from two of her articles…

The first one leans toward author websites, the second toward social media…

Jane tends to conflate blogs with websites, which is perfectly understandable; yet, be aware, a blog can be considered “social media”…

And, I must emphasize that no matter how much help any of the excerpts may be, not reading her full articles will be a great loss (especially if you’re a writer…).

So…

The first article is, What’s More Important: Author Websites or Social Media?

Excerpts:

“These days, I get more noticeable results from my website and blogging efforts, email newsletters, and in-person networking than I do from social media. Not that I want to give up social media—quite the contrary—but I could walk away from Facebook and still earn a living. Not so with my website—it’s absolutely fundamental.”

Then, there are these bullet topics, as reasons a website is important (each Ripe with juicy info.…):

* Being more discoverable through search
* Offering the media (and influencers) the official story on you and your work
* Securing high-quality email newsletter subscribers
* Understanding what social media use is effective
* Monetizing the audience you have

Then (especially for those folks who won’t read her full article):

“Thankfully, you don’t (or shouldn’t) have to choose between having an author website or participating on social media. Nurture both. Choose to make your website a proud and strong showcase for your work and what you want to be known for, and don’t expect social media to always be the hub for all your branding or reader discovery. You’ll be stronger if you have a multi-faceted approach, especially if and when social media fails you.”

Article twoSocial Media for Authors: The Toughest Topic to Advise On

Excerpts (again, stressing that there’s much more meat to chew at the full article):

“Of all the topics I teach, social media is the most vexed. Even in a small class of writers, I find varying skill levels and experience, and a mix of attitudes—and these two factors play a strong role in what people need to hear or learn. I believe a successful social media strategy is driven by one’s personality and strengths, as well as the qualities of the work produced—leading to a unique approach for each writer.”

Then, she throws a critical bombshell of Truth:

“Because social media is widely considered essential to book marketing and promotion, yet it’s constantly changing, it’s become a burden and source of anxiety for beginners and advanced authors alike.”

And, the following bullet points (again, each Ripe with juicy info….):

* Your social media following grows mostly when you produce more work.
* Use social media to micro-publish or to share your work.
* People break social media “rules” all the time and succeed.

So, I’ll leave you with Jane’s summation on social media; and, one last time, urge you to read her full articles:

“So what can I possibly say to writers to help them become better at it [social media]? Well, first, don’t take it all so seriously. Look for what you enjoy. Have a spirit of questioning and discovery. Follow a daily routine that works for you. Sustainable and meaningful social media practice isn’t so different from getting your ‘real’ writing done.”

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It’s International Jane Friedman Day !


Jane Friedman Well, actually, it’s not really “International” Jane Friedman Day—just a day on this blog when I’ll share 6 articles by Jane that have accumulated in my Bookmarks. :-)

If you use my handy Top-Tags Widget (down a bit in the left side-bar) and click on her name, you’ll find this post (’cause I’ve tagged it…) and a copious amount of additional posts featuring a woman who’s said, on her About Page:

“I have a special interest in how the digital age is transforming writing careers, publishing, and storytelling. Rather than taking a dark view of how the Internet era has affected writers’ livelihoods, I’m more interested in how revolutionary change can inspire new business models, and how authorship will ultimately evolve. I believe history is on the writers’ side: they’ve been sustaining their careers in ever more innovative ways since the era of Gutenberg. Furthermore, I don’t think that business and art are at odds—I see how they inform and push each other to flourish.”

And, since digital self-publishing is totally transforming so many folks, I lead my sharing with her article entitled, Start Here: How to Self-Publish Your Book, that has a video and these major sections:

1. A Quick History of Self-Publishing
2.The Most Common Ways to Self-Publish Today
3.Self-Publishing: The DIY Approach I Recommend
4.How Ebook Self-Publishing Services Work
5.Creating Ebook Files
6.How to Self-Publish a Print Book
7.Investing in a Print Run: Yes or No?
8.Print-on-Demand Recommendations
9.Maximizing Your Book Sales
10.More Resources

And, in case you self-publish and haven’t really primed the world to receive your book, here’s Jane’s article, So You’re an Author Without a Social Media Presence: Now What?

Then, comes an article entitled, The Advice to Pursue Your Passion: What Does “Passion” Even Mean?, in which Jane explains:

“This is partly why I avoid the word ‘passion’. It is an excellent way to stoke someone’s anxiety….in the current cultural moment, the word has become ever more fraught—it’s tinged with a value judgment, that there’s something wrong if you haven’t discovered your passion and found the way to make it into your career. The capitalist pursuit of passion is the new horrible form of enlightenment we’re told to chase.”

And, to explore a particular “capitalist” passion that has many writers trapped on their own treadmills, I share her desperately needed article, The Pressure to Release More, More, More Titles.

And, to round out those four tool-box articles with two rather specialized topics, here are:

What Is a Hybrid Publisher? and A Writer’s Guide to Permissions and Fair Use.

If you take those links and study those articles, you’ll be further along the learning curve than most aspiring writers…
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#Writers Need All the Help They Can Get . . . And, so Do #Readers . . .


At different times and for different reasons, all writers need help—

Writers and Readers need help

Image Courtesy of Mikhail Lavrenov ~ http://www.freeimages.com/photographer/MikLav-51580

—with getting new ideas, with improving current ideas, with editing or revision, with the way to construct a book…

I’ve been extremely interested in a particular phenomenon that’s intended to help writers; however, it’s also intended to help “…readers, booksellers, publishers, editors, publicists, agents, and anyone who wants to participate in the literary conversation.”

It’s the Main Street Writers Movement {which will include this one at the top (and, others, I’m sure, in the future, since I tag my posts so they can be found in groups in the Top Tags widget, down a bit in the left side-bar…)}

In fact, the Founder of the Movement said this:

“The Main Street Writers Movement urges experienced writers to strengthen the national literary ecosystem through passionate engagement at the local level. Let’s honor and amplify our communities’ underrepresented voices. Let’s buy from local bookstores and small presses. Let’s leave our houses and dance in the streets to the sound of each other’s words.”

She also said:

“These are scary and uncertain times, but we must continue to use our voices and to listen to our neighbors’ words.”

And, concerning joining the Movement (for which there are No Fees…), which you can do Right Here, she said:

 [Becoming] “…an official member of the Main Street Writers Movement, [earns] you access to literary community building tools, industry insights, and connections with #mainstreetwriters who are creating new opportunities in their cities. We’ll send you a newsletter once a month with ways to get involved and ideas to make a difference.”

But, once again, even though it’s called a Writers Movement, it truly is also for “…readers, booksellers, publishers, editors, publicists, agents, and anyone who wants to participate in the literary conversation.”

O.K., so that, apart from my normal work as a writer and my duties as a member of Humanity, is one of my top “passions” now; yet, this help for writers thing was also a factor in my writing today’s post because of an article by Jane Friedman called, Author Marketing Collectives: An Increasingly Important Component of Book Promotion.

It makes mention of a group called Tall Poppies; and, my Best Friend (from Australia, where the phrase is used to indicate folks who could use a lecture on entitlement…) feels the group is doing themselves a disservice with that name; though, they are doing quite well, probably because folks in the U.S.A. haven’t run into that phrase…

Now, that was a tortured sentence :-)

So…

The idea behind the group—

I’ll quote from the article:

“…our goals are different from a publisher’s goals. Of course, we would like to sell books but our primary objective is to give our readers access and personal interactions with authors. To that end, a Tall Poppy Author is invested in relationships and not only the kind of relationships where money changes hands. We want our stories to resonate and getting to know our readers help us do that. If a publisher has like-minded, committed, generous authors who enjoy social media it’s possible they could mimic what we do.”

Not sure about you, but this sounds to me like a group of authors who, all by themselves are doing something extremely similar to what Main Street Writers Movement is working to implement.

The only difference I detect is that Tall Poppies is a two-way street between a group of writers and their readers; while Main Street Writers Movement is a multi-dimensional set of paths between:

“Writers, readers, booksellers, publishers, editors, publicists, agents, and anyone who wants to participate in the literary conversation.”

I’ve contacted my local library here in Akron, Ohio and a large writer’s group in Cleveland, Ohio and will soon start calling local bookstores, et al.

 Thing is, the library and the writer’s group liked the idea of Main Street Writers Movement but couldn’t see what they could do with it…

I certainly won’t push them and I did recommend they read my posts about it; but, bottom line, I feel they were being insular—wanting to stay on their island, not even attempt to launch boats to make friends with other islands—remain isolated from “…anyone who wants to participate in the literary conversation.”afraid of “diluting their efforts”…

Yet, it’s my firm belief that More can be done with More people from More diverse pools of learning and desire…

Sure, it can demand better planning, smoother logistics, more time, and a firmer commitment to the “larger community”…

But, in a world tearing itself apart into a multitude of sects and causes and parties and nations and walled-off clubs, why not make more room for the transcendent call of the Oneness of Humanity?

Actually, since the mid-1800s and more strongly since the early 1920s,  humanity has been learning to Unify…

There are more groups now, working toward unification, then at any time in the history of humanity—it’s an evolutionary phenomenon…

So… before I spin off into a cloud of aspiration, I ask you to consider (even if it isn’t through association with Tall Poppies or Main Street Writers Movement) hooking up with other folks, merging some of the goals of your group with other groups to strengthen both, volunteering with one of the many organizations working for Human Unity…

O.K., I’m signing off  ’cause I’ve arrived smack in the middle of that cloud of aspiration :-)

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E-Book Publishing ~ An Update from Jane Friedman


This is the 45th post on this blog dealing with the ideas and opinions of Jane Friedman; and, yes, it’s not my normal Thursday Re-blog :-)

Jane, on her About Page, says this:

“I earn my living as an entrepreneur and freelancer; my goal is to be truly independent of any obligation to an employer, business, or organization….My income is driven largely by my own writing and teaching, as well as consulting services for writers, and I consider my interests to be aligned with writers’ interests.”

So

Her blog post—How to Publish an Ebook: Resources for Authors—is an unbiased yet informed set of guidelines and resources.

She begins the post with this:

“About the only thing that remains constant in ebook publishing is that it changes—everything from the services to marketing strategies. Here, I regularly update best resources I know of related to learning to publish an ebook, finding the right e-publishing distributors and services, and staying on top of changes in the industry.”

Here are her section titles (most are followed by copious links...):

Creating Basic Ebook Files
Creating Enhanced, Multimedia, or Full-Color Ebooks
Choosing Your Ebook Retailers and Distributors
Optimizing Your Product Page and Description
Sales, Marketing, and Promotion
Giveaways and Discounts
Getting Reviews
Facebook Strategies
Advertising and Other Monetary Investments in Book Marketing
Excellent Book-Length Guides on Self-Publishing
To Find Freelance Help
Great Sites That Cover Self-Publishing and Ebook Publishing
News & Trends About Ebook Publishing

I should add that many of the services she links to are beyond the reach of a pension-poor writer like me; though, folks in the “middle class” {do we still have one?} will find them moderately priced
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If you don’t see a way to comment (or, “reply”) after this post, try up there at the top right…
Read Some Strange Fantasies
Grab A Free Novel…
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For Private Comments or Questions, Email: amzolt {at} gmail {dot} com