Notes from An Alien

~ Explorations In Reading, Writing, and Publishing ~

Tag Archives: Jane Friedman

For All Writers & Publishers (Curious Readers Also Welcome)


No re-blog today…

I found a recent article by Jane Friedman

In case you’re new to this blog, here’s a bit of Jane’s Bio:

“Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She’s the co-founder and editor of The Hot Sheet, the essential publishing industry newsletter for authors, and is the former publisher of Writer’s Digest. She has been interviewed and featured by NPR, PBS, The Washington Post, the National Press Club and many other outlets.”

The article is called, Book Marketing Resources for Authors: The Best of 2016, and here are the main categories of resources:

Amazon

Facebook

Social media

Copywriting

Blogging

Giveaways, reviews & discounts

Online education

SEO

Learn from successful authors

Marketing ideas and roundups

Marketing tools and resources

At Jane’s site in 2016

I doubt you’ll find as much top-notch info anywhere else…
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Book Deals and Author Platforms


Regular readers of this blog know I favor self-publishing; but, I’ve written quite a bit about the traditional route, too—they both have their challenges… 

And, one person who knows a lot about getting traditional book deals is Jane Friedman. This makes the 43rd time I’ve referenced her here…

And, as far as Author Platform, this is the 23rd post with that as a topic…

By the way, taking either of those last two links will show you this post at the top of a scrollable list of all the posts ( unless you first read this post after I’ve done a different post about Jane or platforms :-)

Regulars may be tired of me saying what I just mentioned in that last paragraph; but, my stats clearly show new readers arriving here nearly every day

Before I share a few excerpts from a recent article from Jane about platforms and deals, I’ll share a few excerpts about author platforms (for folks who know nothing about them) from one of my past articles—Building An Author Platform ~ One Critical Step . . . :

“The universe of Book Promotion gave birth to the term Author Platform and I’ve been amused ever since…

“There’s nothing inherently wrong with the term but there are plenty of folks who use it in funny ways.

“Some writers build a platform to promote themselves according to instructions from ‘experts’…

“Some build a platform for their books and then hide under the platform….

“Obviously, an Author Platform is constructed to Elevate the writer—raise them up above the Crowd—give them a place to deliver a Message…

“But, what many writers forget to do before building a platform is to choose a blueprint that They have drawn up and that makes the Platform serve their Own Purpose.

“That last sentence contains what I consider the most Critical Step in building your Author Platform.”

Now for Jane’s recent article—Building a Platform to Land a Book Deal: Why It Often Fails (Jane begins by saying it’s for nonfiction; but, it’s perfectly adaptable for fiction…):

“Platform, in a nutshell, is your ability to sell books based on your visibility to the intended readership. If you’re a total unknown, then you may be turned down for lack of a platform to support your book’s publication….

“The dream-crushing cynic in me is tempted to say: Don’t force it, because it won’t work. You’re reverse engineering a process that—in the majority of cases—is destined to fail. Here’s why.”

Now, I’ll list Jane’s main bullet-points (explaining why building an author platform specifically to attempt to win a book deal will, almost always, not get you a book deal…) and let you go to the full article to read her sage advice…

1. You focus on superficial indicators of platform.

2. You focus on social media growth.

3. You put everything on a timeline that’s too rushed.

I’ll close with part of Jane’s Parting Advice:

“Platform building doesn’t stop if you do land a book deal. Your journey has just begun. The good news is that authors can build a platform by engaging in activities that are most enjoyable to them—because if they’re not enjoyable, you won’t continue doing them for the time required to see any kind of pay off.”

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#Gifts for #Writers


Today’s post features Jane FriedmanI’ve focused on her 41 other times on this blog and, since I tagged this post with her name, you’ll see it at the top of the other posts :-)…

From her LinkedIn profile:

“I’ve spent more than 20 years in the media industry as an editor, publisher, and professor. From 1998–2010, I worked at F+W Media, where I ultimately became publisher of Writer’s Digest... Most recently, I served as the digital editor for the Virginia Quarterly Review, where I led a strategic overhaul of its website and launched digital subscriptions.

“My current project is The Hot Sheet, a paid newsletter serving the professional author community. I’m also working on a forthcoming book from the University of Chicago Press, The Business of Becoming a Writer (2017).”

She shared various tools for writers in her recent post, Gifts for Writers: Tech Savvy and Traditional Options.

I’ll list them here; but, do go to that last link for Jane’s comments on them

Wrights Notes: customized notebooks

“…notebooks that allow the recipient to customize the interior, choosing from lines, blank, dots, squares, to-do lists, wireframes, calendar, or even coloring pages…”

Parc Slope Laptop Stand

“…offers MacBook users a safe tilt, to produce a better viewing height and typing angle…”

Evernote

“…go-to application for short writing projects, to-do lists, idea brainstorms, meeting notes…”

Canva for Work

“…a way for non-designers to produce great design…”

Mod Notebooks

“…paper-based notebooks…that the company will digitize for you…”

Lynda

“…learn any kind of software or digital media tool…”

The Great Courses

“…get access to hundreds of courses instantly…”

Journal of the Month

“…every month, subscribers receive a different award-winning literary journal or magazine…”

Tweetspeak Poetry: Poem-a-Day Newsletter

“…an oasis and quiet moment of reflection…”

The Hot Sheet

“…the most important publishing news for authors”

Isn’t there some holiday coming soon that has gift-giving in its traditions………?

 

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Special Frankfurt Book Fair Indie Author Fringe Event ~ One


This post is part of Frankfurt Book Fair Indie Author Fringe, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors’s network.” Frankfurt Book Fair ~ Indie Author Fringe

Here’s the first session:

Writing Is An Art But Publishing Is A Business. Jane Friedman lays out the territory of how authors must juggle time and money, creativity and commerce to succeed. Includes a sneak peek of Jane’s forthcoming book, The Business of Being A Writer.”

Click for two more Indie Author Fringe Events :-)


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#Publishing ~ Good and Bad


I’m going to report on three articles today—three views into the workings of today’s Publishing Industry… 

First, David Gaughran‘s piece, How The London Book Fair Helps Vanity Presses Exploit Newbie Authors.

An excerpt:

“The most prestigious event in the UK publishing calendar, the London Book Fair, welcomes predatory operators with open arms, deliberately positions them opposite author events for extra cash, and then helps to whitewash their reputation – even running misleading interviews and puff pieces on its own website to help them get more leads.”

David’s talking about what are called “Vanity Presses”.

They pretend to be regular trade publishers; but, they lure a writer in then attempt to trick them into paying exorbitant fees to publish their book.

This is extremely different from a writer who chooses to pay certain fees for services to help them Self-Publish.

It’s also very different from Traditional Publishing, where the writer (if providentially accepted) pays no fees; in fact, is given a cash advance

Two more excerpts:

“I’m sure many of you are angry about this – and you have every right to be. This is the leading event of the UK publishing industry, and one of the most prestigious in the world. And the London Book Fair is not just allowing these guys to appear, but it’s actively generating leads for exploitative services, and directly engaging in PR efforts on their behalf to make them seem like legitimate publishers.”

“The deeper I dig – five years of this, let me remind you – proves that these guys are central to the industry, and that whole swathes of the publishing establishment is geared towards separating inexperienced writers from their money in incredibly dishonest ways. And we never even talk about it, let alone take action.”

That’s the Dark Side

Now, for Jane Friedman and her article, The Publishing Industry in 2016: A Status Update.

“According to Nielsen Bookscan, for print book sales (primarily traditional publishing sales):

  • During the first quarter of 2016, frontlist adult fiction sales were down by 17% compared to 2015
  • During the second quarter, they were down by 4%
  • First quarter backlist sales were up by 4% compared to the prior year
  • Second quarter backlist sales were up by 9%”

Then, this:

“…the picture became more clear when the biggest New York publishers released their financial results for the first half of 2016—compared to the prior year:

  • Penguin Random House (PRH): sales down 10.7 percent
  • Hachette Book Group USA: sales down 6.6 percent
  • HarperCollins: sales down 2.5 percent
  • Simon & Schuster: sales down 3.5 percent”

One more excerpt:

“For Penguin Random House, the CEO said the shortfall was related to ‘the absence of newly published megasellers’, as well as the  poor performance of ebooks in the United States and UK. Helping make up for the losses: steady print book sales and audiobook sales.”

There’s a lot more in Jane’s article (especially about Amazon…); but, I’ll leave it to the folks who Need To Know to go read both Jane’s and David’s full articles

Finally, there’s an interview between Jane and Joanna PennPublishing Trends In 2016 With Jane Friedman—where Jane talks about “empowerment”; which, to me, clearly means Self-Publishing:

“There is a class of author who I think is more empowered. But I don’t think the emerging writer, the person without any credits to their name, are they more empowered? Not necessarily. But there are lots more options and paths for them if they educate themselves.

“But in that first book contract, if they choose traditional, it’s hard. It’s as hard as it’s ever been.”

So, three articles, lots of opinion, some facts—just like Life-in-General—Some Good, Some Bad, Educate Yourself………
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If you don’t see a way to comment (or, “reply”) after this post, try up there at the top right…
Read Some Strange Fantasies
Grab A Free Novel…
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Google Author Page
For Private Comments or Questions, Email: amzolt {at} gmail {dot} com