Notes from An Alien

~ Explorations In Reading, Writing & Publishing ~

Tag Archives: Promoting Books

O.K., If You *Really* Have to, Go Ahead; Write a Book and Publish It . . .


Six years ago, when I’d finished my novel and went through what I’d resolved as the best way to publish (for me…), I was pretty freely telling everyone to write and publish—immediately, if not sooner…

Those six years have seen me do a massive amount of research into the reading, writing, and publishing Scenes—all so I could write this blog…

Before I share four articles that should make most writers think in some new ways, I’ll share just a bit of what I said back in May of 2013 from what I consider the Most Important Post on This Blog:

“An extremely small percentage of writers sell more than 500 copies of a book…”

“Yet, writers can find tons of posts and articles and web sites that are based on the mistaken conception that Any book can sell like hotcakes if the author will do X, Y, Z, and, if possible, D, U, and P…”

And, a quote from someone I quoted in that post, bearing on why I call it the most important post here:

“…in business school there’s this point made that if you interview rich people who have won the lottery, you might come to believe that playing the lottery is the only way to become rich. I thought that was interesting. One of the things I’m constantly trying to point out is that we’re not doing nearly enough to highlight both median and failure modes, because that’s where the real lessons lie. As for myself, I find message boards where new writers struggle to sell more than a few copies interesting, and where I harvest data about the low end.”

There’s much more of critical interest to all writers in that post; but, while I hope you’ll go there now and read it and take notes, I’ll finishing writing this post so you have more to consider when you return :-)

So, from the running-around-shouting attitude I had about the book world six years ago , I’m a bit more mature; mostly from having so many assumptions shattered on the rocks of the Truth about writing and publishing and promoting books…

I suppose I could say these next four articles are what I wish I’d read six years and one month ago :-)

First, I’ll share an article called, The Art of Receiving Criticism.

After relating her Before and After experiences of criticism (and, how she now Carefully selects who should give their opinions on her work), the author says:

“Oscar Wilde once commented that to critique a work of art means creating a new work of one’s own. Critique, in itself, is a form of artwork. We wouldn’t demean another person’s writing like we do their critique of our own work. Why should we receive it with any less openness than we would a Van Gogh painting?”

The next article I’ll share is called, Warning: Discoverability Dependency is Hazardous to Your Fiction Marketing.

Discoverability is the buzz-word for doing things to help folks find your book; and, some “experts” will hit you over the head with the idea—I can only suppose they want to scare you so you’ll believe it’s the Only thing you need to do…

A core idea from the article:

“…don’t use discoverability as an excuse to avoid human interaction or to be passive in your marketing. Seek out the right people, don’t just wait.”

The next article could cause quite a bit of resistance from some writers…

It’s called, The Myth Of Reviews, and details some compelling ideas about reviews Not being a magic pill for sales.

Here are two excerpts:

Here’s the thing: If you want more reviews, sell more books. Only people who read the book will review it. If you’re seeing more reviews, it means more people are buying your book.”

“My opinion is that reviews only matter in the edge cases – those situations where the potential reader is either on the fence or is looking for confirmation for the decision they’ve already made. If you haven’t hooked them with both the cover and blurb, the reviews aren’t likely to convince somebody to overlook that pair of sins and take a sample.”

The next recommended article is from a site called, Publishing … and Other Forms of Insanity.

No excerpts for, Mega-List of Free Promotional Sites for Self-Published Books, since that title says it all…

And, if you want to give yourself some Bonus Credit, check out this post about what Jane Friedman has to say about Publishing (plus a few other important things…)…
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Is #SocialMedia Really Good for #BookPromotion?


I’ve certainly gone out of my way over the last 5 years to figure out what might be called “Rational-Book-Promotion”

If I’d done every technique that’s been touted to give me millions of paying customers, I’d be dead from overwork—and I may not have any more sales than I do now

Plus, I’m a firm believer in giving my book away—many are the folk who can get on-line but not buy stuff

One of the most rational posts I’ve done about advice for writers is Bad Advice for Writers = Most Advice for Writers.

And, one of the most honest posts I’ve done about book promotion is Authentic Book Promotion ~ Does It Sell?

Here’s an excerpt from that post:

“There are many things an author can do to increase the likelihood that their book will sell.

“None of those actions will guarantee sales…

“Some writers think landing a traditional publishing deal will assure book sales.

“Not so…

“Perhaps, if you’re an extremely famous person, your book will sell—perhaps…”

And, one of the most penetrating posts I’ve done about authors and social media is Selling Your Soul With Social Media.

I quote a writer named Leo Babauta:

“Converting visitors into buyers is a soul-less use of your creative energy. Reject it, out of hand.”

“I find more value in creating something of value. I find influence a better metric than sales or traffic or reader numbers.”

“When everyone yells ‘Look at me!’, become quiet.”

“When others try to pull visitors to their sites, let people find you themselves.”

“When others brag of their success, let others laud you instead.”

Advice like that may take longer to “work” but the results will be solid and sound, you will still be yourself, and your conscience will be clear

Plus, concerning social media, it may not have the impact so many “experts” claim it does.

Here’s an article that deals with a study by Columbia University and the French National Institute.

The study is about sharing links to news stories; but, personally, I feel, if a user shares news links without reading what’s linked to; and, the practice is widespread; we might be able to get a hint about what folks who share writer’s links are doing, too

So, one finding from the study is that:

“…only two out of five people will click through and read the story from links on social media.

“The other three will share the story to their friends and followers without having ever read the story.”

One of the study’s co-authors said:

“This is typical of modern information consumption. People form an opinion based on a summary, or summary of summaries, without making the effort to go deeper.”

So, if this study was well-conducted with a significant base of data; and, if we can assume the activities portrayed actually do apply to social media links from writers, what kind of method is there for writers to generate a following (that doesn’t cost more than an internet connection and some time) that can be done rationally, sanely, and productively?

If you’re really serious about “getting the word out”, go read all my posts about Wattpad; then, give it an honest try—I’d say, about 5 months should show you what I’m talking about………

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Writers Want To Be Reviewed & Read ~ More on Book Promotion


I’ve said it often here—I’m a maverick.

I will  take advice but only if it sticks on My Walls :-)

A friend once defined Book Promotion as everything that helps a writer get comfortable with their Own Way of Living Their Writing Life.

This fits well with my oft stated “maxim” that Book Promotion is Relationship Building

I’m definitely finding my own way through the fast-changing jungle of Publishing/Promotion, with a novel released last year and two more books in the series to be written.

You can find my experiences and thoughts and feelings on this process by clicking the word “Promotion” in the Top Tags widget in the left side-bar (as you scroll through the listed posts, do notice the “Older Posts” link at the bottom of the list…).

One thing Indie Writers can become concerned about is how they can get their books reviewed—comparing, apparently, the work traditional publishers “provide” by getting reviews for writers (which, in reality, may or may not happen) to the frightening prospect of facing rejection from traditional arenas of review.

Let me share a few excerpts from the post, Book Blogs, The New Literary Salons, which appeared on Her Circle—a magazine of women’s creative arts and activism.

“Book bloggers are, I believe, the fairy godmothers and godfathers of the literary world. Bloggers invest their estimable talent, their tremendous energy, and their invaluable time into discovering, reviewing and promoting new books—and they keep dreams alive.

“Here are five important ways bloggers shape the literary world:

“For indie authors, bloggers replace traditional reviewers
“Provide professional reviews, tailored to their audience...
“Discover new voices...
“Introduce new authors and spread the word about books...
“Offer collaborative communities for authors and readers…”

So, there’s one sure way for Indie authors to get noticed.

Do you have any favorite book bloggers to recommend or other ways for Indie writers to get reviews?
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