Notes from An Alien

~ Explorations In Writing { and reading and publishing } ~

Are your email marketing tactics putting readers off? A plea for ethical email etiquette


Sanity and Sensibility from Roz in today’s re-blog…

Nail Your Novel

Welcome_doormat smlI know email newsletters are the holy grail of marketing and building an audience. I fully accept that we need to nudge people to sign up. I know we need to use calls to action, and not be afraid to say ‘here’s my book and here’s where to buy it’ or ‘this offer will end soon’.

But a lot of email marketing now seems to overstep the mark. And some particularly odious tactics are being taught as techniques for success.

I’ve been provoked to write this because I’ve been sent a rather tempting offer – to promote a course on email marketing, for which I’d get a 75% affiliate fee. Very generous, but … I loathe many of the tactics they teach. I can’t promote a course that teaches them. Not even for 75%.

Are there any email marketing tactics you’d like to see outlawed? Here are my top three.

View original post 498 more words

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4 responses to “Are your email marketing tactics putting readers off? A plea for ethical email etiquette

  1. Roz Morris @Roz_Morris June 27, 2016 at 1:27 am

    Ethically thanking you.

    Like

    • Alexander M Zoltai June 27, 2016 at 2:02 am

      Giving you a very principled you’re welcome :-)

      Like

  2. dgkaye June 28, 2016 at 10:17 pm

    I thoroughly enjoy Roz’s post. :)

    Like

    • Alexander M Zoltai June 28, 2016 at 10:52 pm

      Yes—she really knows her stuff :-)

      Liked by 1 person

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