Is #SocialMedia Really Good for #BookPromotion?

Image Courtesy of Erkin Sahin ~ http://www.freeimages.com/photographer/erkinsahin-53205

I’ve certainly gone out of my way over the last 5 years to figure out what might be called “Rational-Book-Promotion”…

If I’d done every technique that’s been touted to give me millions of paying customers, I’d be dead from overwork—and I may not have any more sales than I do now…

Plus, I’m a firm believer in giving my book away—many are the folk who can get on-line but not buy stuff…

One of the most rational posts I’ve done about advice for writers is Bad Advice for Writers = Most Advice for Writers.

And, one of the most honest posts I’ve done about book promotion is Authentic Book Promotion ~ Does It Sell?

Here’s an excerpt from that post:

“There are many things an author can do to increase the likelihood that their book will sell.

“None of those actions will guarantee sales…

“Some writers think landing a traditional publishing deal will assure book sales.

“Not so…

“Perhaps, if you’re an extremely famous person, your book will sell—perhaps…”

And, one of the most penetrating posts I’ve done about authors and social media is Selling Your Soul With Social Media.

I quote a writer named Leo Babauta:

“Converting visitors into buyers is a soul-less use of your creative energy. Reject it, out of hand.”

“I find more value in creating something of value. I find influence a better metric than sales or traffic or reader numbers.”

“When everyone yells ‘Look at me!’, become quiet.”

“When others try to pull visitors to their sites, let people find you themselves.”

“When others brag of their success, let others laud you instead.”

Advice like that may take longer to “work” but the results will be solid and sound, you will still be yourself, and your conscience will be clear…

Plus, concerning social media, it may not have the impact so many “experts” claim it does.

Here’s an article that deals with a study by Columbia University and the French National Institute.

The study is about sharing links to news stories; but, personally, I feel, if a user shares news links without reading what’s linked to; and, the practice is widespread; we might be able to get a hint about what folks who share writer’s links are doing, too…

So, one finding from the study is that:

“…only two out of five people will click through and read the story from links on social media.

“The other three will share the story to their friends and followers without having ever read the story.”

One of the study’s co-authors said:

“This is typical of modern information consumption. People form an opinion based on a summary, or summary of summaries, without making the effort to go deeper.”

So, if this study was well-conducted with a significant base of data; and, if we can assume the activities portrayed actually do apply to social media links from writers, what kind of method is there for writers to generate a following (that doesn’t cost more than an internet connection and some time) that can be done rationally, sanely, and productively?

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you don’t see a way to comment (or, “reply”) after this post, try up there at the top right…
Read Some Strange Fantasies
Grab A Free Novel…
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
* Google Author Page
For Private Comments or Questions, Email: amzolt {at} gmail {dot} com