Notes from An Alien

~ Explorations In Reading, Writing & Publishing ~

Selling Your Soul With Social Media


I’m no expert. But I love sharing my considered opinions.

If you follow most of the advice about how to gain “Influence” that’s gushing from the Internet, you may win the “Attention Lotto” but your long-term traction will evaporate.

Consider these two ideas:

“Converting visitors into buyers is a soul-less use of your creative energy. Reject it, out of hand.”

“I find more value in creating something of value. I find influence a better metric than sales or traffic or reader numbers.”

Those ideas come from Leo Babauta‘s blog post, The Quiet Theory of Influence. He speaks more broadly than addressing only social media but his ideas are particularly cogent if you want to use social platforms to “gain attention”.

To me, the folks who use the over-hyped methods of gaining Internet Attention  have very little of what I want to hear.

Some of them may be making tons of money–from books, lectures, or a plethora of other products; but, I find their products sterile, of no lasting value.

Does this mean a person with something of Value can’t make money from it?

No, but it may take longer and involve some of the other ideas Mr. Babauta gives:

“When everyone yells ‘Look at me!’, become quiet.”

“When others try to pull visitors to their sites, let people find you themselves.”

“When others brag of their success, let others laud you instead.”

If those seem like impossible attitudes you may be ready to take the turn on Life’s roads that leads to enduring joyfulness–you may be ripe for internal changes that can reap a life of satisfaction unending

One last quote from Mr. Babauta:

“Imagine owning a muffin shop. If the muffins are commonplace, you’ll have to advertise and do some ‘guerilla marketing’ to get customers. But if your muffins make people roll their eyes in ecstasy, they will tell the world of your deliciousness, and the world will pound on your muffin-scented door.”

Read Leo’s post for other valuable ideas
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14 responses to “Selling Your Soul With Social Media

  1. Ardith Goodwin August 30, 2011 at 4:23 pm

    This is such a perfect analogy!
    “Imagine owning a muffin shop. If the muffins are commonplace, you’ll have to advertise and do some ‘guerilla marketing’ to get customers. But if your muffins make people roll their eyes in ecstasy, they will tell the world of your deliciousness, and the world will pound on your muffin-scented door.”
    So glad you shared this, gave me a more balanced perspective in all of this ‘following’ world.

    Like

  2. Alexander M Zoltai August 30, 2011 at 4:38 pm

    Ah, Ardith, yes, Balance :-)

    Like

  3. Simone Benedict August 30, 2011 at 4:55 pm

    Right on! It’s true. Although the vehicles have changed, much of what’s cheered so loudly about is simply snake oil being sold off the wagon as a miracle linament.

    Like

  4. Angela Yuriko Smith August 31, 2011 at 12:18 am

    I agree on one level. There is an awful lot of empty vessels being touted as miracle cures. Unfortunately we have to compete or we are lost in the massive shuffle. I agree with letting the quality of the muffins speak for themselves, but it is equally true that there are an awful lot of good muffins out there besides yours. I’ve gotten a lot of attention for my books due to spreading the word with social media, as we call it. The books have been well reviewed. If I hadn’t raised the attention I’d have the same books, but no reviews because simply no one would have noticed them.

    I say get yourself noticed and if you are a flash in the pan, you will quickly vanish from the scene. Substance sells, but only when noticed. Great post as usual Alexander ;D

    Like

    • Alexander M Zoltai August 31, 2011 at 2:43 am

      Yes, Angela, I fully agree: The muffins Must be excellent and you Must let folks know you have them.

      When I add my relationship-marketing approach (which I know you use), I would invite folks to chat over a cup of tea and then buy them a muffin :-)

      Like

  5. Selena August 31, 2011 at 1:59 am

    Excellent post, and a good reminder to stay balanced in the great www. Thanks, Alexander.

    Like

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