Notes from An Alien

~ Explorations In Reading, Writing & Publishing ~

Is #SocialMedia Really Good for #BookPromotion?

I’ve certainly gone out of my way over the last 5 years to figure out what might be called “Rational-Book-Promotion”

If I’d done every technique that’s been touted to give me millions of paying customers, I’d be dead from overwork—and I may not have any more sales than I do now

Plus, I’m a firm believer in giving my book away—many are the folk who can get on-line but not buy stuff

One of the most rational posts I’ve done about advice for writers is Bad Advice for Writers = Most Advice for Writers.

And, one of the most honest posts I’ve done about book promotion is Authentic Book Promotion ~ Does It Sell?

Here’s an excerpt from that post:

“There are many things an author can do to increase the likelihood that their book will sell.

“None of those actions will guarantee sales…

“Some writers think landing a traditional publishing deal will assure book sales.

“Not so…

“Perhaps, if you’re an extremely famous person, your book will sell—perhaps…”

And, one of the most penetrating posts I’ve done about authors and social media is Selling Your Soul With Social Media.

I quote a writer named Leo Babauta:

“Converting visitors into buyers is a soul-less use of your creative energy. Reject it, out of hand.”

“I find more value in creating something of value. I find influence a better metric than sales or traffic or reader numbers.”

“When everyone yells ‘Look at me!’, become quiet.”

“When others try to pull visitors to their sites, let people find you themselves.”

“When others brag of their success, let others laud you instead.”

Advice like that may take longer to “work” but the results will be solid and sound, you will still be yourself, and your conscience will be clear

Plus, concerning social media, it may not have the impact so many “experts” claim it does.

Here’s an article that deals with a study by Columbia University and the French National Institute.

The study is about sharing links to news stories; but, personally, I feel, if a user shares news links without reading what’s linked to; and, the practice is widespread; we might be able to get a hint about what folks who share writer’s links are doing, too

So, one finding from the study is that:

“…only two out of five people will click through and read the story from links on social media.

“The other three will share the story to their friends and followers without having ever read the story.”

One of the study’s co-authors said:

“This is typical of modern information consumption. People form an opinion based on a summary, or summary of summaries, without making the effort to go deeper.”

So, if this study was well-conducted with a significant base of data; and, if we can assume the activities portrayed actually do apply to social media links from writers, what kind of method is there for writers to generate a following (that doesn’t cost more than an internet connection and some time) that can be done rationally, sanely, and productively?

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9 responses to “Is #SocialMedia Really Good for #BookPromotion?

  1. MarinaSofia June 23, 2016 at 1:34 am

    Ultimately, I think authors need to do what they enjoy doing in terms of promotion and as much of it as they can bear to do without it becoming an obsession or overwhelming. It’s impossible to predict or mastermind things – otherwise all the big publishers would be doing it. But if, even with their big marketing budgets, they can’t always make a ‘sure-fire winner’ sell…


  2. martinaseveckepohlen June 23, 2016 at 4:07 am

    Writers are told to be authentic in their marketing. If some of the authors I have come across are in reality what they present as their “authentic” marketing personality, I’m sure I wouldn’t like them. I know from teaching that we take on roles when we are working. Authors have to take on a role when they market their books. When they have figured out what this role is marketing will feel less dirty.

    Liked by 1 person

  3. dgkaye June 28, 2016 at 10:20 pm

    Interesting post Alex. Personally, I make it a habit to never just retweet anything with links unless I’ve clicked on it myself and know that there is nothing offensive in the article that may turn off m own readers. :) Know what you are retweeting.


  4. Pingback: Oh, My! How Can I Use #SocialMedia and Not Go Bonkers? | Notes from An Alien

  5. Pingback: Getting the Media to Pay Attention to You… | Notes from An Alien

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