Notes from An Alien

~ Explorations In Reading, Writing & Publishing ~

Tag Archives: author promotion

Need Some ENERGY To Get Busy On Book Promotion? ~ Meet Jonah Berger :-)


On April 3rd I published a post called, How Can An Author Make Their Book Go Viral?

It had a 40 minute video of Jonah Berger, Professor of Marketing at the Wharton School of the University of Pennsylvania. jonah

He has a new book out that gives the simple yet powerful results of his years of research on exactly why things catch on.

When I introduced the video in that post, I said:

“Watch the video, not to learn the techniques but to have some of Jonah’s ENERGY galvanize you to, at least, begin to think differently about how to promote your writing, and, hopefully, get the book and the free application-guide and  learn the techniques :-)”

I’ve started reading the book and I’m hooked.

The 30 posts I’ve published about book promotion are good, solid information, but Jonah’s stuff is Way Better :-)

If 40 minutes of video seems a bit long for you, I’m sharing two more videos of Jonah that are 7 and 4 minutes long

The first will let you get to know Jonah and what he’s up to and the second explores why certain things go viral.

ENJOY :-)


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Our Comment Link Is At The Top of The Post :-)
For Private Comments, Email: amzolt {at} gmail {dot} com
* Google Author Page

How Can An Author Make Their Book Go Viral?


Writers want their books to be read and there’s a tsunami of advice flooding the ‘Net about how to get more readers

Most of it is Wrong.

???

Most of it’s wrong because the people giving it are motivated by two main drivers—Popularity & Money.

I read The Tipping Point [a very famous book about how to make stuff go viral] a number of years ago and have come to realize its popularity was based on hype and false premises.

Enter Jonah Berger, James G. Campbell Assistant Professor of Marketing at the Wharton School of the University of Pennsylvania.

There’s a video below of him talking at the Google Campus—explaining various ideas from his book, Contagious.

I’d never expect a writer to watch the video and suddenly know how to make their book go viral

Maybe even reading the book wouldn’t instantly solve the Promotion-problem

Perhaps getting the book [which I did] then getting the free guide to how to apply the ideas to your specific situation might work

Plus, there’s a tremendous amount of research behind this man’s ideas.

There’s also some fairly heavy-weight praise for the book:

  • “Jonah Berger is as creative and thoughtful as he is spunky and playful…It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives.”
    –> Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational
  • “An infectious treatise on viral marketing… Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages.”
    –> Publishers Weekly
  • “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.”
    –> Daniel Gilbert, Harvard College Professor of Psychology at Harvard University and author of Stumbling on Happiness

So

Watch the video, not to learn the techniques but to have some of Jonah’s ENERGY galvanize you to, at least, begin to think differently about how to promote your writing, and, hopefully, get the book and the free application-guide and  learn the techniques :-)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Our Comment Link Is At The Top of The Post :-)
For Private Comments, Email: amzolt {at} gmail {dot} com
* Google Author Page

#SocialEra ~ The New Model for Book Promotion


This post is about learning to innovate in the arena of book promotion.

In fact, I urge you to compare it with my other posts about book promotion.

If you’re a writer who is content to stay with the traditional model of getting your book into the hands and minds of readers, this post and its video are not for you

Unless

You may want to consider a new model of interacting with readers.

The video is of Nilofer Merchant giving a talk on the Google Campus.

Her latest book is called 11 Rules for Creating Value in the Social Era.

Here’s a teaser:

“The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that?”

“The Industrial Era and the Information Age are over and their governing rule are passé. Leading in the Social Era requires a rethink and re-imagination of what can be. Read 11 Rules for Creating Value in the Social Era to be ready to meet the challenges of this new age and thrive.”

So, first thought for writers:

Being on Facebook, Twitter, LinkedIn, and Google+ isn’t enough

Figuring out your PURPOSE for being involved in those social networks is what this woman can help you consider.

The video is definitely not a simple “follow these steps to success” rip-off.

This woman will let you think and think again and, perhaps, come up with your own unique way to do the “Business” of being a writer.

If a writer can walk through an art gallery and absorb concepts they later apply in their writing process, then a writer can watch this video and absorb concepts they can translate into guidelines for book promotion.

Here are just a few notes I made as I watched the video—relating Ms. Merchant’s ideas to the business of writing:

What Nilofer calls the “Gorilla”, I would call the Traditional Publishing Industry.

The “Industrial Model” amasses property and employees and corners some market, then sells authors to readers.

The “Social Era Model” involves readers in the book’s Purpose—either before it’s written or after, then lets the community of readers sell the book for the author.

Traditional publishing is all about taking risks and making money (the author and reader are often the last people considered).

Innovating your own promotion processes with the SocialEra mind-set is all about connecting readers with authors—having less risk and more solutions—making money by thinking beyond money

It’s a writer’s business process conceived of as Story…

Every time the video talks about Organizations, think of Readers.

When Products are referred to, think Books.

So, essentially, what I got out of the video (at least from my first watching of it) is all about the writer’s Purpose in writing the book and giving readers a chance to “invest” in the Purpose

And, one of the most powerful memes from the video is that the Social Era’s “Currency” is Attention.

So, clear some time; have your snack and beverage of choice handy; and, Profit from Nilofer Merchant on #SocialEra.


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Our Comment Link Is At The Top of The Post :-)
For Private Comments, Email: amzolt {at} gmail {dot} com
* Google Author Page

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