Notes from An Alien

~ Explorations In Reading, Writing & Publishing ~

#AuthorEarnings and International Book Sales

Two of the more interesting Author Earnings posts I’ve done were in September 2015 and June 2016Author Earnings Methodology

Well, Hugh Howey and his intriguing Data Guy have another, probably controversial, report out

Even the title is somewhat “controversial”—February 2017 Big, Bad, Wide & International Report: covering Amazon, Apple, B&N, and Kobo ebook sales in the US, UK, Canada, Australia, and New Zealand.

1st Excerpt:

“Today, with the click of a button, any author can start selling any title they wish simultaneously in 12 country-specific Amazon stores, 36 country-specific Kobo ebook stores, and over 40 country-specific Apple ebook stores.”

2nd Excerpt:

“…the four other major English-language markets outside the US….have also been consistently underestimated and under-reported by traditional publishing-industry statistics.”

3rd (rather large but exciting) Excerpt:

“…we’ve substantially overhauled and refined our AuthorEarnings methodology.  We can now measure each retailer’s total sales in each country with far more precision.

“So this time, we rolled up our sleeves and basically went for the whole enchilada:

  • The top five English-language countries
  • The fifteen largest ebook stores
  • 750,000 top-selling ebook titles, in all genres and categories.
  • All of it calibrated against 700,000 points of raw, unfiltered daily sales data, from over 20,000 distinct ebook titles across all 15 stores.

“When we were done, we were looking at the most comprehensive international picture of English-language ebook sales available anywhere. And now, we’re excited to share it with authors everywhere around the world.”

Somewhat obviously, the image up there is from their methodology page; and, there are 13 other images that pretty well sum-up what these two guys are doing that so upsets the traditional publishers

And, if I counted right, there are 10 other colorful, intriguing images on the Report Page, like this one:

Ebook Sales -Top 5 English-Language Markets)

Just a few excerpts from their Conclusions:

“Our look at the wider world of ebook retailers tells us that the rise of ebook sales in general, and indie publishing in particular, are not limited to the US nor to a single retailer (Amazon); they are international, industry-wide phenomena.”

“The US currently leads the world in both ebook penetration rate and the indie share of that market, but other ebook markets are starting to catch up: particularly the other 4 major English-language ones. Taken together, ebook sales in these 4 additional markets add a combined 25% to the US-only total.”

And, for those who still think traditional publishing has it all…

“…somewhat counter-intuitively, self-published indie authors are proving to be far more capable of taking advantage of their global digital reach to achieving commensurate international sales than traditionally published authors are.”

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