Notes from An Alien

~ Explorations In Reading, Writing, and Publishing ~

How do you discover the books you want to buy? Some thoughts about book marketing


Wonderful re-blog today—exploring whether the much touted book marketing venues are the ones readers really use <— at least, that's what I got out of it :-)

Nail Your Novel

long_room_interior_trinity_college_dublin_ireland_-_diliffWhere do you find the books you want to read? There are theories galore about how authors and publishers should advertise, use categories, keywords etc. But I often find myself a bit bemused by them.

Because I don’t buy books that way. These theories seem to describe a behaviour that I simply don’t recognise. But I do buy books. All the time. So where am I discovering them?

I don’t expect this post will set the world of book marketing alight. But I hope to illuminate some less acknowledged processes. And I’m curious to know what you do, so I hope you’ll join in at the end.

Facebook adverts

I’ve never bought a book that I’ve seen on a Facebook advert. Yes, I know that advertising is there to remind you a book exists, not necessarily to grab your £££ immediately. I know that adverts have to be seen a…

View original post 1,210 more words

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4 responses to “How do you discover the books you want to buy? Some thoughts about book marketing

  1. Roz Morris @Roz_Morris October 25, 2016 at 3:04 pm

    Your summary is spot-on, Alexander! And thank you once again for the reblog.

    Like

    • Alexander M Zoltai October 25, 2016 at 3:13 pm

      The least I could do…

      Like

  2. juliecroundblog October 26, 2016 at 10:22 am

    I always like your blogs but that was a cracker. Trouble is, I rarely buy books. I just use the library. The last book I bought was from a charity shop and was a hardback down to £2.50p, written by a local author about this area. Other books bought are by local self published writers. We need to support each other!

    Like

    • Alexander M Zoltai October 26, 2016 at 11:35 am

      You bring up an important point, Julie—when authors are considering their promotional activities, they need to consider the challenge of getting their books into libraries

      Like

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