Notes from An Alien

~ Explorations In Reading, Writing, and Publishing ~

Independent Bookstores ?vs? Indie Authors


Ever heard of Joe Konrath?

Independent Bookstores and Indie Authors

Image Courtesy of Brendan Gogarty ~ http://www.freeimages.com/photographer/brendan76-44966

If you take that last link, you’ll find 34 past posts that feature him

He’s a rare bird who was doing quite well in traditional publishing, had some difficulties that clearly disturbed him, took to Indie publishing and hasn’t looked back since.

If you need advice to navigate the life of Indie authorhood, he’s one of the top sources for reliable information.

A necessary word of caution: Mr. Konrath has “made it”—he works tirelessly—even if you follow his example you may never “succeed”—do read my most important post for writers

There’s a recent post of Joe’s called, Konrath’s Advice For Indie Booksellers.

He happens to have sold over 2 million books through Amazon.

He recently sent a newsletter to a large group of his readers (he hadn’t sent one since 2014…)

He received the following response from an Indie bookseller on his list:

“One of the first rules of marketing is know your audience.

“It is not the best technique to send an email soliciting orders for Amazon and their related products to Independent Bookstores. This is not the way to win friends and garner bookseller support.

“Knowing that you are putting your personal efforts into Amazon guarantees that your titles are  special order upon request only for my store.”

After he relates much more surrounding his relationship with booksellers and with Amazon, Joe says this:

“The above email…took me to task about one of the first rules of marketing. Well, what is one of the first rules of retail? Isn’t it stocking items that customers want to buy?

“In my novel ‘Dirty Martini’, I thanked over three thousand booksellers, by name. But once I signed with Amazon, these booksellers considered me the enemy, and refused to stock my books.

“Is that the way to compete with Amazon? By driving your customers to Amazon.com because they can’t find what they want at your bookstore?”

There’s also a link to a post from 2011 that had some suggestions Mr. Konrath had given Independent bookstores.

If you’re an independent author (or, want to be), I suggest you read both posts, carefully

But, just in case you don’t like taking links out of blog posts, here’s a list of his recommendations:

Remember why people shop indie
Hold author events
Start publishing

By the way, some bookstores have already become their own publishers… 

And, here’s one of Joe’s closing remarks to Indie Booksellers:

“Nobody wants to see the Indies disappear. There is a tremendous opportunity here, but it starts with taking the emotion out of how you view self-published authors and looking at it with an eye to what customers want.”

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2 responses to “Independent Bookstores ?vs? Indie Authors

  1. Mike February 22, 2016 at 1:16 pm

    I love bookstores.

    But then, I used to love Radio Shack, too…

    Like

    • Alexander M Zoltai February 22, 2016 at 1:23 pm

      I know what you mean, Mike—at least, I think I do :-)

      Like

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