Notes from An Alien

~ Explorations In Reading, Writing, and Publishing ~

Building An Author Platform ~ One Critical Step . . .


The universe of Book Promotion gave birth to the term Author Platform and I’ve been amused ever since…

Author Platform

Image Courtesy of Simeon Eichmann ~ http://www.freeimages.com/profile/simeon

There’s nothing inherently wrong with the term but there are plenty of folks who use it in funny ways.

Some writers build a platform to promote themselves according to instructions from “experts”…

Some build a platform for their books and then hide under the platform…

I’ve written a number of posts about Author Platform but, before I tell you my One Critical Step in building one, here’s a question:

What’s a platform for?

Here are a few definitions from my Oxford dictionary.

All the meanings have been used in various articles I’ve read about Author Platform:

architectural plan
draughtsman’s drawing
chart, a map
plan of action, government, administration, etc
scheme, a design, a description
thing intended or taken as a pattern, a model
raised level surface or area
natural or man-made terrace, a flat elevated piece of ground, a tableland, a plateau
level place constructed for mounting guns in a fort or battery

Obviously, an Author Platform is constructed to Elevate the writer—raise them up above the Crowd—give them a place to deliver a Message…

But, what many writers forget to do before building a platform is to choose a blueprint that They have drawn up and that makes the Platform serve their Own Purpose.

That last sentence contains what I consider the most Critical Step in building your Author Platform.

Just one example of borrowing someone else’s blueprint:

There are writers out there who’ve created a “level place constructed for mounting guns in a fort or battery” and proceeded to Blast their Message into the roaring crowds of Social Media; then, discovered they didn’t like the result because their Big Guns didn’t have enough Ammunition to justify the Fortress of their Image.

Perhaps someone like James Patterson needs a Platform in a Fort—you may need a different approach…

There is a particular site that might be a good place to begin building an Author Platform—About.me

One reason About.me is a good place to start is that, unlike so many social media spaces, you can Customize it to serve your particular Purpose.

Check out these 10 very different About.me pages

So, to be absolutely clear, the one Critical Step I think a writer needs to take is not to make an About.me page—it’s to take the time to ask yourself some Deep Questions about how you want/need to present yourself to others—the Message you want to deliver to the World—then, perhaps, customize a Free About.me page…

Since I’ve been spouting off about it, here’s My About.me Page :-)

By the way, there are many ways to build a following within the About.me website—check out these Tips for creating your own Platform
~~~~~~~~~~~~~~~~~~~~~
Check Out Our Latest Poll…
Read Some Strange Fantasies
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To Leave A Comment, Use The Link At The Top-Right of The Post :-)
For Private Comments or Questions, Email: amzolt {at} gmail {dot} com

Advertisements

4 responses to “Building An Author Platform ~ One Critical Step . . .

  1. juliecround September 23, 2014 at 10:34 am

    A Platform is all well and good but one also has to consider WHERE you build it. A website is a platform. Flyers and bookmarks can be part of a platform. The radio and even friends and relations can be part of the construction – but it is of little use if no-one can see it. If you build your platform on a desert island or out to sea you will need a light or some other signal to bring people towards it. As usual, communication is the key. Gone are the days when you could stand up on a soap box and get a crowd to listen to you?

    Like

    • Alexander M Zoltai September 23, 2014 at 2:06 pm

      Yes, Julie, thank you for making explicit one of the factors in what I’d indicated as, “…a blueprint that They have drawn up and that makes the Platform serve their Own Purpose.”

      Like

  2. Pingback: So Ya Think Your Book Will Be a Bestseller? | Notes from An Alien

  3. Pingback: Book Deals and Author Platforms | Notes from An Alien

What Are Your Thoughts or Feelings?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s