Notes from An Alien

~ Explorations In Writing { and reading and publishing } ~

How To Make A Book A Bestseller

Some folks think every writer tries to write a bestseller.


Image courtesy of Lisa Kong ~

Well, many writers just write what they want because they feel they must.

If the money comes, fine; if not, write more

Some folks think bestsellers are hard to write.

Some writers think they know a “secret” to writing a bestseller

I should, at this point, refer you to one of my past posts:

Want To Be A Bestselling Author? ~ Don’t Read This Blog . . .

In that post, I reference four writers who pretty much smash the idea that there’s a “formula” for bestsellers.

In fact, even the best-written books have only a crapshoot chance of being on The Lists.


If you can find enough up-front money, you can, it appears, buy your way to the top.

Let me quote the Los Angeles Times :

“Every author wants a bestselling book — and those who can pay for the services of ResultSource Inc. just might get one. The company describes itself as ‘a boutique marketing firm that works with today’s thought leaders to build bestsellers’, which it has.”

The article that quote is from is, Can bestseller lists be bought?

It talks about the book Real Marriage: The Truth About Sex, Friendship, and Life Together by evangelical pastor Mark Driscoll and his wife, Grace.

More from the article:

Their “contract was for ResultSource ‘to conduct a bestseller campaign for your book, Real Marriage on the week of January 2, 2012. The bestseller campaign is intended to place Real Marriage on the New York Times bestseller list for the Advice How-to list.'”

And, it did appear there, for a week

That was the first signal the book was a bogus bestseller.

Do read the article about how ResultSource made that happen.

Also, the ResultSource presence on the web is mostly a 404 Not Found error now

If you’d like to see some lists of books that seem to have earned the Bestseller title, check out these 100-million-copies-sold books. (Scroll down a bit to see the top three in each category…)
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