Notes from An Alien

~ Explorations In Writing { and reading and publishing } ~

Revisiting The #SocialEra


Doing Social Media or being present on a Social Network can be part of the #SocialEra.

Or, not

#SocialEra is the digital way to refer to some core ideas from Nilofer Merchant—“the Jane Bond of Innovation”.

I first wrote about Nilofer in my post, #SocialEra ~ The New Model for Book Promotion.

Two other posts about her ideas are:

The #SocialEra Is Much More Than Just “Social Media” . . .

How Do Writers Find Their “Voice”?

And, in an interview with Nilofer on Forbes, about her book, 11 Rules for Creating Value in the Social Era, the interviewer introduces herself with:

“I’ll admit it: I hate business books…There’s only so much ‘seamless leveraging of synergistic core competencies while maintaining brand integrity and mindshare in the value system of the new economy’ that I can take before the urge to set the book on fire becomes too great, and I risk violating deeply-held principles I have about book-burning.”

Then, before the interview-proper, she goes on to rave about Nilfoer’s book

Yes, Nilofer Merchant’s book can be called a “business book” and she is an Innovator who’s almost always talking about businesses.

So, some of you who are writers might wonder at my giving her so much space here (including videos in those past posts).

Well, I’m a writer and I can’t count the times I’ve learned something about how to write by paying attention to singers, painters, salespeople, religious figures, drunks in bars, and certain business people

Getting back to #SocialEra as it relates to Social Media (and “most” writers find “some” need to engage with Social Media), Nilofer has an article on her site called, IN A FRAGMENTED WORLD, GO DEEP, where she begins talking about using Twitter, then says:

“For an introvert like me, actually, it’s draining. It is the opposite of grounded connection. Online, I am never alone with my thoughts for a decent stretch of time. Even when I have an empty calendar, I can have activity going on because I allow Twitter to be in the background. At first, it was like music — nicely humming away but not distracting — but now I’m realizing it’s like a dinner party with each person getting louder and louder as the wine flows.”

A bit later in the article, she says:

“…you could do the opposite. You could go deep. You could be that voice that everyone listens to because when it speaks, it is so deep and rich that it’s worth slowing down to listen to. Sort of a Morgan Freeman voice, in the times of Justin Bieber bop. Maybe it will allow the light of an idea to be seen more clearly.”

Think that relates to writers and writing?

Sure, going deep with writing probably won’t help a writer become an overnight 50-Shades-of-Excitement success; but, it might help a writer’s work remain valuable far beyond their lifetime

And, in an article where she talks about the sacrifices necessary to accomplish something you’ve never done before, HOW TO TACKLE THE NEW THING, she says:

“…the gap between strategy and execution is a persistent one. It happens in organizations, it happens in our lives. In my 1st book (do you know about it? Published in 2010, it’s called The New How), I describe this gap as an ‘Air Sandwich’ – the persistent void between the big idea and the execution. I called it the Air Sandwich because all the stuff that matters — the thing that makes it complete — is missing. To fill it is about making the necessary tradeoffs, making tough decisions, and aligning resources. This is what I’m doing — though more slowly than I wish.”

Finally, I’ll share another video of Nilofer:

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