Notes from An Alien

~ Explorations In Reading, Writing & Publishing ~

Do Social Media Networks Have Different “Identities”?


At first, social media platforms can feel nearly identical, with only superficial differences.

Many folks call Google Plus the new Facebook, and Twitter is considered by many just a short-form version of G+, while LinkedIn is the business version of any other social network

I’ve given my opinions on using social networks in 14 other posts and mentioned it in countless other posts on book promotion (check out the Top Tags widget in the left side-bar).

One of my most important posts on this topic, imho, was, My Cure for Social Networking Anxiety.

Still, after using these and other social platforms for a number of years, I did find distinct differences in each, in spite of any similarities.

So, yesterday, just in time for my Monday post, Business Insider had an article called, Social Media Demographics: The Surprising Identity Of Each Major Social Network.

They begin by saying, “We explained in a recent report why many brands and businesses need platform-focused social media strategies, rather than a diluted strategy that aims to be everywhere at once.”

The full report can be downloaded free by signing up for a two-week trial of their service (on the right, where it says, “Try It Free For Two Weeks”).

Some of the differences between social networks are tantalizingly—partially—revealed in the article:

I will follow suit and leave just a few tantalizing examples here, urging those interested to read the full article:

Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter). Eight-six percent of Facebook’s users are outside the U.S.

Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties.

Google+ is the most male-oriented of the major social networks. It’s 70% male.

They go on to say:

In full, the special report:

“Analyzes gender, income, and age statistics for each social network
“Includes 16 charts and datasets that provide an in-depth picture of demographics on each of the major social networks
“Discusses mobile activity on social media and its relative weight on each of the platforms
“Looks at daypart statistics to gauge how demographics drives daily activity peaks on each of the networks
“Examines how international the user bases of each social network have become”

Even though I’m only using G+ now and only using it in a limited way, other folks find social media more important in their work.

As always, I try to provide information here for my readers, even if I feel it necessary to qualify that I, personally, find less value in it
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One response to “Do Social Media Networks Have Different “Identities”?

  1. Pingback: » The OutRamp Guide to Book Promotion: Episode #4 - The OutRamp

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