Notes from An Alien

~ Explorations In Reading, Writing & Publishing ~

The Complexities of Publishing

traditional publishing I’ve self-published, through FastPencil, as well as all by myself

That doesn’t mean I can’t see benefit in what traditional publishers can do.

If I were approached by one of the Big Six for the rights to my book, it would be a difficult and lengthy decision process. There are numerous trade-offs to consider

I’ve referenced Joel Friedlander’s blog a few times in the past and will do it again by pointing you toward his article: When Big Book Publishers Win.

While I think you should read the whole article, Joel lays out some strong wisdom with this quote:

“…self-publishing isn’t the answer for everyone. The book distribution network, with its many layers and long-time players, its bizzare practices and consignment mentality, is still the preeminent way to sell many books.”

Do notice he says preeminent way to sell many books, not all books

Again, I urge you to read the whole article; but, here’s a list of some of what Joel thinks are the traditionals’ strong-points:

  • A sales force to sell the new book
  • Willingness to invest perhaps $100,000 or more getting the book to market
  • An established distribution network to the retailers who could best sell the book
  • Long-term relationships with all the actors in the distribution chain
  • Access to specialized media for promotion

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6 responses to “The Complexities of Publishing

  1. Karla Telega June 16, 2011 at 10:33 am

    That took me on a wild ride. I love finding new resources for marketing information. Thanks for the links. I love the notion that ebooks are leveling the distribution playing field. Big publishers are also facing competition on promotion from a growing network of book bloggers and online reviews.The little guy is definitely finding more and more opportunities.


  2. Pingback: The Publishing Wars & Avoiding Them « Notes from An Alien

  3. Sabine A. Reed November 26, 2011 at 11:13 am

    E-books are a good and profitable new avenue. I feel in future books stores are going to become obsolete as more and more people shift to reading e-books – but except for a few exceptions, most of the ebook writers are not making a ton of money. And that is the same as print book authors. In the end, whether it’s ebooks or print books, a writer will only make a truckload of money if he/she writes a great book because that will sell like hot cakes. Most writers, however, don’t care so much about money, but rather they want to write and use the best option available to them to make the book available to the public.


  4. Alexander M Zoltai November 26, 2011 at 3:09 pm

    Thanks for your comment, Sabine.

    I’m one of those writers who is less concerned about making money and much more concerned with getting my book into readers’ minds…

    That said, I sure wouldn’t mind making a ton of money :-)


  5. Pingback: The Publishing Wars & Avoiding Them | Notes from An Alien

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